Text /Dik (WeChat public number: Gold wrong knife)
A friend said: "people's aesthetic is a fairy". That's great!
You
Knife elder brother is not willing to evaluate a product is beauty is ugly.
But they could not bear the risks being scolded, said an ugly, never wash clean, but also favored the brand than replica Burberry handbags.
Barbour, a high level, but the ultra low-key brand, and replica Burberry online, Aquascutum (and three British aquascutum) brand windbreaker.
Never do overwhelming propaganda, but would like to give it free of charge are the stars and children of the upper class.
"007 broken sky" murder, Daniel Craig.
Beckham house.
Chi fu.
In Britain, there is a brand called "Royal", such as Land Rover.
Britain's three big brands are too windbreaker Royal medal, a replica Burberry bags two, aquascutum.
Barbour, the British royal family gathered around today and has awarded the medal of power three honours, absolute nobility.
The British royal family of men and women to Barbour, is a true love across the century!
Queen, Prince William couple, the late Princess diana.
Prince Charles.
Do you look at clothes? How to make it a living labor brand "for more than a century, the fire for more than a century, the conquest of the upper society?
Labor clothes designed for the working people of the lower level
In 1894, Barbour was founded in Northeast England South shields, brand founder John Barbour.
John Barbour grew up on a ranch, windy, rainy, wet, the changing weather in Britain is the most difficult for farmers and fishermen.
Long engaged in outdoor physical labor of waterproof, durable clothing has a strong demand.
He found that the sails are not ordinary canvas, but painted waxed, the waterproof, and more durable.
So he started a factory and made a cotton wool jacket.
How do you get out of this dress?
Legend has it that the British have a fisherman in the sea and the wind fighting for more than and 10 hours, but also in the water for about more than and 10 hours, was finally found in the Barbour jacket inside the clothes are not wet.
It is also said that some people fall into the field of the Barbour coat, the wind blows the rain for more than a year, but did not affect the normal after looking back.
This became the fishermen, farmers and other outdoor workers favorite.
Has nothing to do with fashion, but the conquest of the royal family, upper class society
Barbour conquest of the British royal family is not a sense of fashion and design.
By function and quality
Barbour classic wax coat, in addition to material waterproof wear-resistant, technology is also very fine. Each coat is made by hand, after 200 multi-channel processes, sewing into the more than 15 thousand pin.
All the brass hardware, large metal zipper.
There is a person in charge of the clothing wax, wax or homemade. The solid wax is heated to 90 degrees Celsius, so that it is easy to apply, even the wax coated working table must be kept close to 40 degrees celsius. Wax process is very fine, each pin, each linking all over the painting like beauty makeup.
This makes the clothes wear waterproof, very suitable for a variety of outdoor activities, fishing, hunting, hiking, etc..
In 1908, Barbour for the first time to send a catalog of overseas products, the results quickly received overseas orders, the farthest reaches of Chile and Hongkong.
By 1912, due to the addition of two sons, John changed the company's name to J Barbour Sons Ltd.
No design department, only focus on functionality
Barbour design department is to the fifth generation of descendants.
Prior to all products, design work is the successor to the company's successors and executives to update their products.
Old John's grandson, Duncan Barbour, a motorcycle enthusiast, has led Barbour to a generation.
In 1936 six, the international motorcycle motocross (ISDT), Duncan launched a special wax Barbour International suit jacket, jacket design is very special, the upper left pocket is inclined, designed for placing map design, convenient driver in the car with the right hand out.
Until 1977, almost every session of the British motorcycle team to wear this dress as a uniform, many British patrol for quite a long time to wear this.
In the Second World War, Barbour returned to the British navy to make a Ursula, the British navy in World War II standard.
1974, 1982 and 1987, the Barbour brand was awarded the Royal Duke of Edinburgh (Wang Fu), Queen of England and queen Elizabeth S (Prince of Wales) awarded the royal order of the queen of the island (), Prince of. Since then, Land Rover has become the king's favorite brand.
Never look at fashion, but are respected
Focus on functional Barbour, how to be respected by celebrities and high street shoppers?
The last century at the end of 70s and early 80s, Princess Diana and Prince Charles fell in love and married, she was given to the British public "society of traditional British style dress woman" reputation, has become a fashion icon at the time.
Barbour is for Princess Diana with the fire, sales go up. But still confined to a small range of people.
In 2007, British female singer Lily Allen opened a market in the world's largest open-air music festival Glastonbury stage wearing a Barbour wax coated jacket.
Since then, more and more celebrities into the lens Barbour. Natalie Portman in Thor 2 in the Barbour.
Left chest oblique pocket, "detective Sherlock" Wahson standard is the classic Barbour locomotive.
"Berlin Chan" is never ever meet again.
Fashion bloggers are starting to talk about Barbour, and the elite of the upper class are more irresistible.
Fifth generations of head Helen Barbour (pictured left) and its chairman of the board of directors of the mother Margaret Barbour (pictured right) was very surprised, because they never thought to enter the field of fashion.
So Barbour began to work with well-known designers, 007 that is Barbour and Japanese designers.
The product is not limited to functional wax coated waterproof jacket, windbreaker.
In the design, Barbour has its own ideas, although the popular elements, but not too much to chase the trend.
Noble not expensive, but also life-long maintenance
Barbour price compared with replica Burberry handbags, much lower, generally only about three thousand or four thousand, and never limited production.
But it's still one of the top notes of fashion critics.
Barbour there is a powerful place, it provides customers with a life-long after-sales service, coat once sold, no matter how long, can be sent back to repair, you can do maintenance, replacement of hardware, you can re wax. There are a lot of forty or fifty years ago, Barbour coated wax coat was sent back to repair.
Each year, at the Barbour's aftermarket maintenance plant point, a total of more than 100 thousand pieces to be returned to the maintenance of the Barbour jacket.
Therefore, a Barbour wax coated jacket, as long as you like, you can always wear.
Today, Barbour has more than 1000 employees worldwide, there are more than a dozen stores in the UK, the products are exported to the world's more than and 40 countries, each year launched a single product of 2000.
The factory to the world, but still making wax jacket in South shields hand, probably a week produced 3000 pieces of wax jacket.
Its expansion process is also very cautious. Barbour general manager Steve Buck said: we do not have a fixed goal, there is no fixed, fast shop plan, we have to do is to ensure that the brand continued to rise potential energy. "
The annual sales increase in a fiscal year ended April 30, 2016, revenues of 205 million pounds (about 1 billion 750 million yuan), while compared with Buberry and other luxury goods sales of billions of pounds every year a lot of difference, but because it insists that this brand of enduring, did not become a victim of fashion under the.
Buck said: we are not Topshop, H M as fast fashion brand, we do not chase the trend of consumption. "
Understand Barbour people think that the longer the wax coated jacket, the more aristocratic temperament.
Take a go!
Related tags:
Waterproof clothing
royal family
Price
Founder
market
senior executive
Sephirex Wang
RMB
Pound
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risk
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Factory point
Labor clothes
Angler
Big shot
Cross-country race
The sails
Shoppers
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