GIVENCHY is about to launch the first children's wear series

The first GIVENCHY series of children's clothing brand in the upcoming, recently released some large brand, former creative director Riccardo Tisci logo appears in the large star, red and black color surprise. In fact, in December last year, before the Riccardo Tisci has not left the brand has announced the history of the first series of children's clothing has been planned. This series belongs to the upcoming July 2017 winter series, and the classic brand of this season's special "engraved" R.T over the past 12 years, so the R.T. elements in the first series of children's clothing is surprising but also reasonable.

GIVENCHY plans to release two quarter year children, infants to 12 year old boys and girls, there will be more than 100 of a single product, which does not regularly offer special funds, such as us in the first of a series of movies to see Teddy bear doll. Next brand new creative director Clare Waight Keller will also be responsible for children's wear series. The children's clothing production work is handed over to the CWF, which is one of the world's largest children's clothing manufacturer, Chlo, DKNY, Boss and Little, Marc Jacobs children's clothing manufacturer, in the period from 2002 to 2015, cheap replica Burberry handbags's children by CWF production.

GIVENCHY the entire series will be on July in the official website of the brand shelves, when designated shops and buyers can also buy. The first series includes 60 women's single product, 40 men's children's clothing, as well as a single product of the 30 baby. As for the price, the 80 - 300 euros (about RMB 590 - $2220) range, the lowest price is the baby T-shirt, the most expensive is the coat.

Brand CEO Philippe Fortunato said that over the years there have been star customers expressed their hope that the introduction of children's clothing. In fact, GIVENCHY really made children's clothes, but are specially customized. Beyonce and JAY-Z's daughter, Blue, was wearing a GIVENCHY tailored dress for VOGUE magazine, or a mother and daughter model for Ivy. Kim Kardashian and Kanye West of the little princess sister received a mini version of the northwest Bambi sweater, wearing a dress in custom GIVENCHY fashion show.

Brand loyalty from the doll grabbed, it is not wrong strategy. The GIVENCHY brand, you will find the GIVENCHY "in a treasure that children have for many years, in fact a wave of brand loyal customers has entered the parents age, potential customers crowd is quite huge, but the brand new creative director style is completely different, also left some the uncertain factors for the development of children's clothing series.

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Givenchy

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