H& M's New Nordic brand

The next wave of northern Europe "cult" is on the way.

Its already has 7 brands of H M group once again force, announced that it will launch a new brand called Arket, Arket is Swedish, meaning "a piece of paper". And ten years ago, the launch of the COS seems to be very similar, the official position of the Arket is timeless, crisp, quality and warmth. This brand will hit the Nordic minimalist style, aimed at the high-end market, more care about the materials and design, will also sell lifestyle products, of course, the price will be higher than H M.

It is reported that the first store in the autumn of this year in London's Regent Street opened, in addition, also in 18 European countries launched online sales channel, which will be like the other previous brands like Europe to spread to Brussels, Copenhagen and Munich landing. In addition to its own brand of men's and women's clothing, home products, plans will be in the store into the store buyers, the sale of high-quality designer brands, including currently known brand shoes, footwear brand VEJA Kckers and so on, and the "new" Nordic concept Cafe will delicacy and Arket stores appear to bind. However, the group also said that the brand has not yet entered the Chinese market plan.

Despite the frigid wind in the fashion industry seems to have far more lines, but there is no doubt that most of the time and the quality of materials used in simple design in the end fashion brand consumers are just, compared to mature a little Jil Sander or younger Acne Studios and so on, price close to the people is clearly the advantages of H M biggest group the.

In recent years, it is obvious that fast fashion brands are not popular in the past. In the beginning of 2016 earnings report showed that H M group's revenue growth fell below two digits fell to $7%, while the first quarter of this year, profits fell by 3%. Expect low price and the new speed back in the fashion retail shuffle board is already no longer is the consensus, the new trend is to seize the high-end market.

"These brands are intended to attract such guests: they have had enough to wear" burn after "fast fashion clothing, also enough to sell their shopping crowds. "New York Times" fashion editor Matthew Schneier concluded. Want to leave the noisy and crowded fast fashion stores, want to leave the fashion business information surplus, mature consumers for affordable and decent store there are still a lot of demand, and this demand entities retail stores will also generate more new forms in the future, especially for such a large group of H M.

Brand science time -

Other Stories, Cheap Monday is the name of M H, the group which brands are worth buying?

In addition to the M H has not opened Arket and the name itself, currently the group has 6 brands, including COS, Other Stories, Monki, Weekday, Cheap Monday and H M Home, to be honest, these brands are worth to buy more than H M. So, whether you know it or not, we'd like to take this opportunity to introduce ourselves.

COS

COS is the 2007 launch of H M group in the high-end brand, Collection of Style, since 2012 in Beijing opened the first store, so it is probably the domestic consumers, especially the brand is one of the most familiar minimalist style enthusiasts. This brand is the initial positioning for more than 30 generations of the crowd, but catch up with the trend of the recent years, the proliferation of minimalism has become a hot brand in the young group. Very simple outline of the basic wear a few years do not have to worry about outdated, fabric work does not lose the big name, do not know what to wear, COS basically never let you make mistakes. Yes, in recent years, with Nendo, HAY, and so the brand engaged in cross-border also let it harvest a lot of goodwill.

Play ripe crossover COS, and even it can be done to make the brand magazine amazing level of the industry

Other Stories

Official website: http://www.stories.com/

Purchase channels: official website can not direct mail can be transferred, personal purchasing

Incidentally, the recent Other Stories out of the stationery series. Divided into "Stockholm" and "Paris" two series, Yan value is a little high, visual and social networking will be set off on a number of hot sun.

Monki

The main trend of the Monki adolescent style, with niche fashion elements very fast, compared to H M, Forever 21 and so on the fast recovery speed at least half of the season, from time to time to see the trend of the elements that the outside is not particularly popular in the young group, can afford to buy all the tide brand. After its establishment in 2006, it developed very rapidly. In 2009, H M bought it. Pricing is sometimes less than H M, the product quality is better than the former sometimes, it is even easy to let young people have these feelings, all these factors make Monki very popular.

But the interesting phenomenon is that last year Monki full withdrawal everyone think fashion is highly tolerant of the Japanese market, perhaps the reason can be attributed to the lack of WEGO Japan The climate does not suit one., after all, the trend line of fast fashion brand, but also aesthetic relatively independent Japanese tide and not so easy to accept the overall pattern of europe.

Cheap Monday

No need to say, once everyone wants a Skinny jeans let Cheap Monday for many years when the net red. I believe it's brand story all by heart: in 2000, the founder and his friends in the suburbs of Stockholm opened a second-hand store called Weekday. The shop selling second-hand high-end brand jeans because of low prices to attract a lot of people, so rjan founder Andersson believes that young people need a cheap and fashionable jeans, then called Cheap Monday jeans with anti mainstream image on the shelves. 2005 was formally established, three years after the acquisition of H M.

Weekday

Official website: http://shop.weekday.com/gb/

The origin of Weekday and Cheap Monday is very deep, as mentioned above, Weekday was the founder of the CM start-up Vintage brand jeans line alone points out, Weekday will do a clothing brand, the Nordic design lovable, plus the price is acceptable (jacket, trousers, dress price about 20-70 pounds), let it become in recent years a number of British hand hot fashion brand purchasing.

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