It's kind of cool to buy perfume like going to a convenience store to buy water.
A only 26 square meters, and long narrow to fat point, 2 people can not walk side by side into the street shop, can red to what extent? RetaW tell you in minutes.
Only 26 square meters of retaW
In fact, from a traditional perfume shop point of view, retaW is very substandard. Shop atmosphere is not romantic, white to no mood. Show a single product more simply pull a row of freezer, the supermarket to buy water than it fancy.
Can fans love its abstinence tune to death.
Not only the fans, but also the passers-by. Walk through, can not control, turn in, step into the store and want everything - perfume? Certainly! Aromatherapy tablets? How could you not have such a tide?! Laundry detergent? No need to spray perfume after washing! (ah, Hello, I remember the perfume has been bought!) Pet shower gel? Master, of course, with a delicious fragrance......
RetaW products are wanted across the board
Unconsciously, your whole life is filled with retaW's scent without distinction and individuality. And its founder, the Japanese trend godfather, Fujiwara Hiroshina's first careful machine, also silently realized.
RetaW brings you a fragrant life
Boss, the store behind the scenes, is the godfather of Japanese trends
Now that I'm talking about the founder of retaW, I have to spend some time talking about Teng Yuan Hao.
Hiroshi Fujiwara
cheap replica Louis Vuitton handbags UK crossover limit series, OK? Pick is to popularity, popularity, achievements, achievements of art trends, big coffee. Fragment Design and Teng Yuan Hao in charge of the cooperation in 2016, after the personal style of the strong lightning logo double blessing, the whole series sold quickly. A Keepall bag worth 10 thousand and 3 yuan was fired to 50 thousand.
2016 Keepall travel bag
cheap replica Louis Vuitton handbags UK high, a series of further cooperation in early autumn this year, shortly before the sale, still cause a large queue.
However, Louis and Vuitton cooperation is not referred to as the "ultimate form in Harajuku Godfather" God figure cross, not even the best.
As a musician, fashion designer, brand director, he will always be the "trend" such things play a new attitude.
Portable Black record player in collaboration with Fragment Desig and Ion Audio
He used the concept of flash store and garage open swimming pool. He made limited editions of magazines and made music. He nonstop with all fields of first-line brand hand in hand to play cross-border. He even worked with a barbecue shop to open a limited restaurant...... Tide circle has an unwritten cognition, as long as Teng Yuan Hao has the action, must be different, the inevitable creativity is infinite, inevitably attracts the eye, inevitably explodes. This is the godfather's aura.
"Fragment-Hiroshi Fujiwara" limited book
In the trend of the circle prosperous, must have plenty of ideas and action, Fujiwara Hiro is so, from the initial GoodEnough to "AFFA" now and then to red to beyond the Supreme potential Fragment Design, he handled the tide brand uncountable. RetaW he is fun, fragrance brand founded in 2008.
RetaW was founded at the beginning of the clone is not aroma
The inspiration for retaW's name comes from the English Water reverse writing. "Natural material", "asexual aroma", "water like substance, quiet surround people's life" are all the characteristics Fujiwara wants to give to the brand.
RetaW comes from the English Water anti write
In order to bless retaW, as the founder of Teng Yuan Hao is also painstakingly, not only from the home brand Fragment Design repeatedly platform. More fully use the circle of contacts, combined with a lot of tide card to joint.
Fragment Design X retaW
The, Pool, Aoyama, X, retaW
Heighborhood X retaW
Bape X retaW
Head Porter X retaW
RetaW is also good, from products to people everywhere to the concept of pain points, even shopping bags can go back to the tide of fashion week. Plus the exposure offered by the big brands, there was no suspense about the red explosion.
RetaW tide to shopping bags that can go back to fashion week
Buy perfume like go to a convenience store and buy water
Because it is a "minority" line, retaW has no own store, mainly through the network and tide brand buyers shop sales. Until last September, Teng Yuan Hao to help him design combined with numerous flash store buddy Araki Nobuo, in Tokyo opened the first Harajuku Street brand zhiyingdian.
RetaW first outlets
Since it is Teng Yuan Hao's shop, always a little different surprise. Before the Araki Nobuo brain hole wide open will "The Pool Ayoyama" into the pool theme, in the face of the narrow area and limited space, he did not support the 3 plates - simple and clear echo each other, to the concept of concept, to have a brain brain hole hole, to have practical utility, hardly more overwhelmed with admiration for people.
There are 3 big plates in the small space
Walk into the shop with pure white as the background color, and the most unexpected is the whole row of freezers that make up most of the area". This area, named By Product, offers a largely conceptual product display.
RetaW products are neatly stacked in the freezer, like convenience stores and drinks. They are cordial, simple and pure. Open the "refrigerator" with a solid fragrance like a bottle of yogurt in a convenience store no two, could not help but always want to take.
Neatly stacked in a single item in the icebox
"By Fragrance" is a perfume experience zone. In fact, said this is a region is too highly of it, it is a wall.
Araki Nobuo made a micro convex arc, the dado in the middle of the white walls, the same white creates a visual illusion, as if the brown bottle of perfume on the wall air suspension. Alone, in contrast to the opposite - Ling Lang everywhere, but another wants to buy.
"By Fragrance" perfume experience zone
The last plate is "Backspace", and the main functions are toilets and storage rooms. Compared with the cold store body, the decorative plate is the practical log is warm and full of affinity.
"Backspace" region
Contract your life with perfume
The last practice is to grow grass.
As the "surge" of Japan's small fragrance brand, the flavor is unique retaW. "Barney" smells like the scent of soap that comes out of a bath when you are a child.
"Barney" series of flavors
Oly mixes grapefruit and jasmine on a fragrant olive tone.
"Oly" series of flavors
While most people know "Allen" is composed of a variety of classic flavor aroma development for the brand, mixed with the fragrance of grape and Lily gladdening the heart and refreshing the mind.
"Allen" series of flavors
Each flavor goes deep into each product line. The bath milk, body lotion, fragrance candles, solid fragrance and other basic styles, will contain multiple types of aroma.
There is a lot of selection of base single products
Jeans, deodorant and sneakers, deodorant and other special single products, select a little less.
Gym deodorant
The aroma of the most popular fans also choose a lot of aroma. All kinds of car, portable aromatherapy fragrance lasting price moderate piece does not say, more irresistible is a limited edition ah ah! Major brands once again, who can manage the wallet?
"Barney" type of fragrant tablet for car use
"Allen" type of cooperative car aromatherapy tablets
If you are a glorious shovel shit officer, there are 2 models for dog use shampoo and deodorant spray. "Sumire" flavor shampoo price converted into RMB, probably about 165 yuan, spray is about 130 yuan, think about the front of 50 thousand, determined to pay.
Shampoo and body spray with the dog
RetaW
Address: Tokyo Jingu Shibuya District 4-26-22
Business hours: 12:00-19:00
Official website: www.retaw-tokyo.com
The | NiNi
Figure | from the network
The above content comes from the Bund's classified media "big city shop" (micro signal: bund-shop)
- THE END-
Related labels:
Godfather
Okami
Japan
The
Music
没有评论:
发表评论