Can you sell clothes soaked in mud for ten thousand or twenty thousand?

Why is "quanqian" who are most willing to?

Your MA-1 jacket was thrown into the mud repeatedly scrub, pulled up after you dare to wear?

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This kind of "abuse" is actually the traditional process that some Japanese brands have begun to pay attention to in recent years

Mud dyeing". The most famous of these brands may be VISVIM.

After the above treatment, the surface of mud stained with two tone dyeing traces of MA-1 jacket, listing price of 180 thousand yen (about 11000 yuan), soon robbed a space for sale.

History, of, Archives on display

The version of the mud has not been washed away

The same after the mud dyed ICT GRIZZLY BOOTS, the current purchasing price is approaching 20 thousand yuan mark.

Many people know the truth will feel: the mud soak not only let the clothes Diaojia, can sell at high prices, this is not what is brand marketing routine?

Heard of a slightly embarrassing thing: someone kind to buy a pair of mud stained GRIZZLY, then get hands found the shoes dirty old will return (for purchasing the psychological shadow area)...... It is estimated that the buyer, when he started, simply hit the brand's reputation and popularity and smashed the money. He didn't even know what it was like.

In the eyes of the people, selling dirty clothes and shoes are brand quanqian gimmick, are not directly buy a "new" good.

In fact, the mud stained really is not money but a gimmick, has 1300 years of history of Japanese traditional craft.

I believe that most people pay for mud dyeing, are after understanding this process, be most willing to brand "shareholders".

Mud stained the dirty looking process,

Where exactly is the value?

Mud dyeing (DOROZOME) is a unique dyeing process in southern Kagoshima, Japan and Amami Oshima since 1300 years ago (and handed down China river pollution, Mali mud dyeing process are not the same).

The island closed environment is relatively backward in ancient times, created the Amami Oshima islanders strong action force and creativity, technological invention of this mud dyeing can be dyed fabrics, other natural dyes are not up to the dark, is their wisdom and achievement of materials.

Mud dyeing process demonstration

From Japan brand BEAUGAN

Mud doesn't just soak cloth directly into the mud. It's so easy to clean. The whole process takes several time consuming stages.

First of all, to the thick leaves grouper wood branches chopped, into the pot boiled, extract of red brown dye.

The second step is to take a stain, the yarn, cloth or clothes in which rub, until they fully contracted scarlet.

After these two steps, to enter the main event -

Sludge dyeing process. The dyed fabric has been put into the quagmire of scarlet, soaked repeatedly scrub.

The last step is to soak the clothes in the water and wash the mud. You will see that the original vermilion has become dark brown.

If you continue to repeat the previous two or three steps, you can dye the yarn and fabric completely black. On the big island of Amami Oshima famous silk is the use of this technique, the one and only dye and then woven.

The reason for this miraculous stain change is that the tannic acid in the leaves of the grouper react with the iron rich in the soil on the island to make the fabric darker and darker.

The dyed fabric has soft handle, but it has high and straight shape, and also has the special functions of fire protection, deodorization and insect proofing. Compared to industrial dyes, this method of dyeing is more natural and environmentally friendly. Do you still think it's dirty?

Compared with these natural dyeing processes, industrial dyes are more dirty!

From the boiling dye, to repeated coloring, drying, two color, the whole process needs after a long wait; and how to ensure uniform dyeing, control the depth of color, are a test of mud dyeing skill. Finally, we see the mud fabric, is the brainchild of craftsmen time-consuming consuming.

After washing the mud fabric, the surface will appear with a sense of the old earth color. And blue, mud dyeing products will also occur with the use of a single color fall change. A lot of vintage enthusiasts and fetish is because of the appreciation of the "old" to pay.

Not only the surface smooth and beautiful big bags, couture can "behoove" to sell at high prices, are required to complete the works of art with artisans, how can only rely on the surface of dirty, old old definition of price, brand motivation speculation right or not?

Those who think playing mud pollution is in "money", not to see the technology and brand behind the heart, the only way to judge the appearance and price tag, often is the most likely to be the so-called "quanqian" marketing.

You only see the brand gimmick, quanqian,

But they do not see their vision and courage

In addition to VISVIM, there are a number of Japanese brands have also seen the value of mud dye, with their own design and characteristics of the interpretation of mud dye, today selected three of them are representative brands introduced to you.

KUON

Before, in the "Japanese luxury", "incredibly" is our rejection of the hundred cloth! Is that reasonable? In this article, KUON was introduced. The brand was created by designer Takahashi Machiro in 2015, Boro will process the traditional Japanese use rags to modern dress, design a series of strong visual impact of the works.

In addition to Boro, KUON also applies traditional techniques such as barbed embroidery and mud dyeing to the design, and mud dye jackets and hats are all KUON's classic mud dyed single products.

Natural dark brown with heavy textured corduroy fabric, it is not with the autumn and winter relatively deep feeling of it? The stitching on the hat is exquisitely textured and combines two traditional techniques.

* price reference: mud stained jacket sells for about 4700RMB; hats are temporarily sold wirelessly

BEAUGAN

BEAUGAN is the brand created by Christopher Hancy, an Australian designer, in Japan last year.

Christopher is a fast fashion and fiber fabric opponents, in his opinion, chemical fiber fabrics may prevent the skin to breathe, only natural fabrics such as cotton, wool, can help regulate body temperature and skin to breathe. From the "Born from the dirt." brand philosophy, you can see the BEAUGAN of the earth, the enthusiasm for nature, Christopher hope that all clothes are taken naturally, and eventually can return to the earth.

This brand of mud dye technology seems to be appropriate, and compared to the previous brand, BEAUGAN's production in the color is more deep and rich, which also makes some places white hair fall effect is more obvious.

A few coats with big Lapel looked heavy and warm, and the buckle design of the belt was unique. It was like a piece of clothing that had been with you for a long time.

* price reference: BEAUGAN is a new brand, temporarily wireless sales channels and prices

Devadurga

Devadurga was born in 2011 in Amami Oshima outdoor brands, is committed to building on various occasions to wear outdoor clothing, inspired since 70s and 80s - the most popular outdoor clothing. Amami Oshima traditional mud dyeing process, the design theme is the brand.

Devadurga and in front of several brands most different is full of freedom, the vitality of the image in the Devadurga clothing, often appear at the same time the blue mud and dye two kinds of dyeing process between indigo and red brown, with white as a separate, lively color bright, with obvious regional characteristics.

* price reference: shirts for 17-18AW new, no pricing; T-shirts priced at about 560RMB; shorts about 720RMB

From VISVIM to Devadurga, regardless of the size of the brand, they are through their own forces to protect the mud dye this upcoming process, to enlarge its influence, and continue its vitality.

Especially for BEAUGAN, such as Devadurga young, a niche brand, want to enter the market is not the only way to go, but they saw mud dyeing process value, also realized that a clothing brand can shoulder the social responsibility and mission, will choose to do this thing.

In Chinese, also like this exception, attention to Miaoxiu and hanging with, into the traditional elements in the design of clothing brand. Only when more and more brands that have cultural vision, the extinction of technical ability in the contemporary clothing market to find its value and position, we can make the garment industry own characteristic.

Through this process and these brands, what we should see is how important it is to have a rational sense of consumption and an independent aesthetic.

In reality, many people consume eyes are long enough, a quarter to buy 10 pieces of FMCG is normal, but if you allow him to buy 10 pieces of money into a big, they will feel not worth, not necessary, not knowing the money and energy spent on the season that throw fast consumer goods, is really worth, in vain by money".

Valuable things do not necessarily have a bright and beautiful appearance, and simplicity is also a form of beauty. Those worthy of your careful understanding, pick and give up other unnecessary choice, can stay with you for a long time, is the most worthy choice.

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