If Supreme opened ten in China, would you still buy it?

Author: popcorn addictive Uli

Not long ago, one of our favorite "supreme" raids announced that Supreme will open a new store in Brooklyn in September and become the second store in the Supreme region of New York.

Remember the news of a street, Supreme global fans excited, many people are under the ins message said "what was in Canada to open a", "Philippines", of course, many Chinese fans also have strong demand in the domestic Balabala a lot of Supreme......

But think also, although our country for Supreme consumption is high, but the people of Japan early with six stores firmly occupy half of the country Supreme, Chinese has been a Supreme store. In order to shorten the distance with Supreme, most people in China, of course, want to be able to make pilgrimages at home, without having to go to Paris, the United States or Japan to start Supreme.

But that's the problem. If Supreme opened ten stores in China, would you buy it?

If this question is given to Uli, my answer is... And I'll tell you later.

This time behind our a "supreme" shorts for men, big brother right to a roar, "Uli you are not stupid, on the doorstep can buy Supreme whenever and wherever possible, do not fly for purchasing what, consider a x ah......"

Hmm, what do you mean? In fact, Supreme is able to open ten stores in China. I am very happy, after all, well, I can see if I can afford to buy it.

But honestly, if one day, when you walk in Beijing Sanlitun or Guangzhou Taikoo Hui, just be able to in the Supreme shop to buy Supreme logo tee price or sweater what, then you will not feel a bit like Supreme low or it is not so expensive?

Today is BAPE, earlier my master Xiao Ben wrote a story about who will buy the BAPE (portal here, I I), than when the domestic BAPE is not in all of it's absolutely "desire", hate not immediately flew on the shopping spree it.

But what if everyone can buy BAPE at his own door? The situation is how to believe that we all know, although there are some feelings, big brother and young people sought after, but really no longer the scenery of the past.

If you say BAPE is also very fire now, many people buy Balabala what, then you remember when Daming Lake, no no no, is that Japanese "cow" EVISU?

About five or six years ago, when I was in high school, the most impressive is that Edison brother often wearing red "Seagull" jeans, plus the "play cow" enthusiasm, is not an exaggeration to say that EVISU is really popular in thousands of boys trendsetter.

Later, EVISU probably smelled the limitless possibilities of the Chinese market, so he decided to go into China and set up a store. Logical, Edison brother became the brand ambassador.

"When Edison Chan speaks for EVISU

Remember when Uli was around many male schoolmates at weekends are dressed up girl behind the printed "Seagull" EVISU jeans or the printing tee. At that time, I think their OS must think they are thieves, and the thief is like Edison Chan.

So far, a breakdown, the original EVISU in the mainland has more than 100 up to the store. But now walking in the street, the streets are "Seagull" scene already gone. Even stores, Uli several times, see a few people are.

Perhaps it is because the EVISU pricing is too high, and perhaps too fancy, but you have not thought about, it may also be because in China stores open more, we are not rare?

Similarly, Supreme in China if you open ten stores, everyone can enter the shop pilgrimage, not as now, a clothes hard to find, and you will buy it? Will it be like BAPE or EVISU, and when everyone can wear it, he'll turn around and turn away? Or, anyway, hang on to it?

This question, Uli, is left here for discussion in the message section.

That said so much, Supreme will actually open ten stores in China? For this problem there are several opinions Uli want to share with you to share.

Cough, first of all, the topic of a commonplace talk of an old scholar of street culture. If a trend brand has left the cultural soil that has been adhered to, it will be no different from the walking dead.

As we all know, as the most powerful symbol of New York subculture, Supreme started the street skateboarding culture, even the staff member of the shop. But at present, China is still in an immature stage of subculture, such as street corner, skateboard and so on, which is the biggest obstacle for Supreme to set up shop in china.

Second, in fact, the Japanese culture of street culture has a long history. When the streets of the United States in 90s were in the "skateboard", "Hip-hop" and other major cultural integration period, at this time, in the American street culture popular in Japan, a group of designers affected by the tide broke out in the original culture.

Until now, many Japanese brands such as WTAPS, COMME des GAR, visvim UNDERCOVER, ONS C, Sasquatchfabrix. has been in the global trend and fashion circles of considerable size and influence, people on the street are brand clothing consumption quite mature, all of these provide confidence to support Supreme inroads into the Japanese market.

In addition, Supreme often cooperates with Japanese brands, such as UNDERCOVER, Sasquatchfabrix. and so on. In China, the development of local brands in recent years are just signs, and street culture background of the weak, I think Chinese street brand development and the mass is Supreme for street brand clothing consumption level to enter the Chinese considered one of the most important factors.

* Supreme x Sasquatchfabrix.

To tell you the truth, we can push the trend of Japanese street culture to the height of prosperity. In this "print" recession era, Japanese fashion magazine or whether professional activity is still second to none. Interestingly, Supreme thematic content only in the Japanese magazine, including "WARP", "SENSE", "Lightning", "Clutch", has just finished Supreme x replica Louis Vuitton online uk catalog "POPEYE" etc..

2015 - "SENSE" to create a catalog for Supreme 2015 and other.

2017 - "POPEYE" to create Supreme 2017 S/S Editorial

Once the "Complex" of this phenomenon quite curious, then ask the answer is, "the magazine issue, the store will immediately received a phone call," Hello, I see a shirt in "POPEYE" on page twentieth, you have one spot? " So effortlessly increased sales. "

The "POPEYE" Supreme x cheap replica Louis Vuitton handbags UK to build by the series of other features

And the trend media in China has not yet possessed the scale and influence of the Japanese trend media. It seems that the revolution has not yet been successful, and the colleagues still need to work together.

Despite this, however, Supreme represents a thoroughly popular street culture, but it also uses a lot of historical and social and political elements in its design. For example, the black civil rights movement led by Malcolm X and President Kennedy has been played many times.

The Supreme tee with the president and Mrs. Kennedy photo.

The left tee pattern for the Vietnam Guangde master self Immolation photos, right for the British singer Sade Photoprint Tee.

They also touched on the Vietnam War and World War II, even Obama and Trump. In China, there are many minefields in the social, political and historical aspects. According to the rebellious character of Supreme, it will happen sooner or later.

The Supreme to Obama's picture printed on the clothes.

Every time the Supreme is approaching the launch date, a long stretch extends to the next block at the entrance to the Lafayette store. Where there are many people, there will naturally be contradictions, and this long line has become the focus of attention of the New York police. It is said that New York police have been forced to evacuate the crowd for several reasons, and even the sale activities have been cancelled.

The Supreme 2017 winter series products will be built, it will last for some time the police Milo the United States, Paris and Japan began to get busy.

2017 - Supreme FW

Similarly, the situation in China, the queuing order and security issues will inevitably become an urgent problem for Supreme to enter china.

Said so much, we thought the last Uli will come to a conclusion, categorically said "Supreme might not be in the China shop is? If you think so, you don't know much about sagittarius.

Remember Supreme earlier in Paris opened the first store, many people have questioned, Paris this is filled with all kinds of fashion and luxury of romantic city, how can there be the market? But when the Supreme host Jebbia is saying "if they think the shop in Paris will damage the brand reputation, it can only say that we as a brand is not so strong. "

Indeed, with the words "Jebbia Supreme is a brand of New York, but is now a global brand, even Supreme from New York, it also can do well in Japan, Losangeles, Paris and other places of any.

BTW, then a talkative. It is said that a few days ago came Supreme LA Fairfax shop closed without warning, even the signs have disappeared for a time, prompting fans of speculation.

However, at present, Supreme, Facebook and Ins officials have not yet responded to any news, but according to many users in the United States as far as possible, the door closed is impossible, others shop also posted a notice that in mid August will open the balabala.

But anyway, at present, following the cheap replica Louis Vuitton handbags UK x Supreme cooperation, Supreme should enter the next stage of development. Faced with the huge blue ocean of China's market, Supreme will not abandon it.

So go back to the title and say, "if Supreme had ten stores in China, would you buy it?"

Related labels:

Supreme

Japan

POPEYE

Paris

SENSE