A recent news of domestic fashion circle to making a little shocked you, is that Septwolves announced three hundred million yuan acquisition of Lafayette Karl Lagerfeld own brand China operating entity holding rights.
You must be very familiar with the designer Karl Lagerfeld, head of replica chanel bags uk Fendi, he is the world's top tier super big, but he has his own brand of the same name Karl Lagerfeld has been in a tepid state even in the years of losses. It simply is the first big, but do not make money!
Karl Lagerfeld is light, extravagant, young and playful. The brand entered China in 2013, but Chinese customers did not seem to be buying it and were unable to open their popularity. Not only has it eaten in China, the brand Karl Lagerfeld also pulled out of the US market in the spring of 2006, showing its depression.
The eight pole not hit with the wolves? I believe most people are not very strange, even if not bought his clothes, may have been washed his ad brain.
The brand has always been willing to spend money on its spokesmen. Wang Feng, Li Chen, Zhang Hanyu, William Feng, Honglei Sun, and even Chang Chen have been advertising for it.
The pose of male stars are more unified, and the whole Orioles Ying Yanyan's old walking race team.
Almost comparable to the early years of the sea orchid house of super earth pictorial, can be male god Chang Chen are ruined.
But "willing to be a child can afford to live wolf", such star advertising tactics is to help them open the visibility, but also made a lot of money. But in recent years, as people have more and more fashionable ideas, their invariable style of painting is inevitably "too soil, too low"".
As a result, take Karl Lagerfeld operating entities in China, the controlling stake has become a tyrant company, the acquisition of major decline, to try to make their own power grids and topics straw.
As if to understand the situation with Jun Septwolves, found as many domestic brands like to go abroad to fashion week old gold, they are also very keen to promote their international fashion week in Milan Banxiu.
In recent years, is not absent in Milan every year, smashing money to do show, earn shouting.
You may feel incredible, in fact, in March 2014, Septwolves signed Giusi fashion design professor Bally creative director Graeme Fidler and Milan Ma Lan Gurney fashion design as the new brand designer.
But Bally is popular as everyone knows it's the bag, even it is difficult to see the clothes, hired Graeme Fidler as director of men's, is "very professional counterparts; and the professor Giusi itself does not have too much experience, has always been to education experts from home.
But in any case, get the blessing from the top designers Septwolves style changes, stand on the international T are particularly emboldened.
Can be said to be a treasure to sell real goods in the international arena texture.
So look down, do show fame and Septwolves lackluster sales Karl Lagerfeld in Milan, I do not know in the end who is who. More...
Are you so impressed with such an international brand of China's old men's wear? In fact, in addition to Septwolves, several other brands in the same period put tall on this matter, there is no point in saying.
Love the main overseas brand as well as "Rimula men's K-Boxing".
TV advertising is "only selected lines of the Le Louvre Museum in Paris, Chinese menswear brand" is almost in and Septwolves "first invited by Milan fashion week Chinese menswear brand" loudspeaker.
The advertisements are taken in Le Louvre Museum during the world cup, Rimula money invested a lot of advertising broadcast in prime time.
However, the Le Louvre museum official spokesman has said that "Rimula selected Paris Le Louvre Museum" did not know that the brand, opportunistic, pompous.
To contact the reporter Rimula responsible person verify the answer is: propaganda to update.
Then the reporter to contact for further information simply dig deep had disappeared.
It's embarrassing
Finally, he had to jump out and explain: at the opening ceremony of the Sino French cultural year, there is a link to show the Chinese nation's costumes. This clothing show shows the traditional costumes of 56 Chinese nationalities. Rimula men participated in the show, in the "modern fashion" series, more than 10 men show Rimula men's jacket.
In fact, in addition to Rimula, there are a number of domestic brands are also went to the opening ceremony of the Sino French cultural year participated in the exhibition in this section. It has two completely different meanings: being chosen and collected by Le Louvre museum.
In the CCTV advertising review before I get rid of the "one" word, but in their own release advertisement version, "only" or impressively, seems bound to Monalisa and the Sike in the end.
Like most of the Convention Center, Le Louvre museum is also the hall rental business, the 56 traditional national costume show is in the business hall lenotre hall. This hall often holds salons, clothing shows and other activities, so it is not so unique as advertising words.
This line was fooled many people?
As we all know, Chinese brands have two treasures: Overseas show and super model. How to choose the latter in the open, in the new season menswear advertisements, they invited supermodel Clement icon and Chabernaud.
You may not be familiar with this angular, melancholy, cold face, because he has almost all the first line of brand names, is a lot of big name male models.
Now Rimula fashion shoots somewhat below the glasses.
That old dead end of transformation and early business men's line of lilanz, was also invited all the little miss Chen Daoming endorsements, advertising has been in a threatening manner walk with the wind.
But over the past few years also quietly converted style and for the crowd, into another "domestic Givenchy" and "Dolce Gabbana"".
Also to show that rash and too much in haste in Milan fashion week, invited supermodel Noah Mills (left) to help out, but still conceal rustic clothing design.
Compared to do the show, please bring force is really a big supermodel high price to other domestic giants than Qipai menswear brand, opening earlier rimula.
Qipai menswear as early as 2011, a Sean O'pry model for him to shoot large advertising.
Unfortunately hit heavily and did not gain good feedback, not only because of a general effect, even the pants are not fit, leg pants mast serious accumulation, the wrong size, one can be described as "one can't make bricks without straw", good physique condition by the body down.
Motom menswear is another way, take a more economical way.
Buy some wild list, in the high-end crowd the most satisfactory clothing on the list, Fendi beat replica Gucci online uk.
The list may need to apologize to the entire high-end crowd represented.
Compared to the past, the big fashion to pay more attention to the Chinese market, with the Chinese people consumption promotion and to deepen the cognition of the clothing brand, Chuaizhe quick sale price to sell quality light luxury domestic brands without any changes will soon be eliminated by the times, the old concept, the conservative style is barrier.
And many domestic brands have begun to make changes, and even got everyone's approval, in the fashion and degree of clothing, and even do not lose the same level of foreign brands.
The times made man, also created a different industry environment, today's fashion industry by blowing is certainly not good, down-to-earth design, works out perfect, is the only way to win over consumers.
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