How to be the most powerful celebrity in the world

The American people use their votes to a all-powerful nearly forty years about people sent to the White House Office of the president, which makes Donald Trump become the most powerful United States and even the world famous.

June 16, 2015, New York, Trumpt tower. Hundreds of people gathered in the interior of the building is 18 meters high atrium, waiting for Donald Trump to take a special elevator golden drop from the clouds. With him, is the famous singer Neil Jan has exaggerated the rhythm of the "booster" rocking in the free world of songs, and his third wife Melli Nia.

Trump was wearing a blue suit and tie a red tie, collar pinned on the American flag pin, without ceasing to greet his people waved, occasionally also thumbs.

"Ladies and gentlemen, I have decided to run for president of the United states. Together we will make America great again. "He waved his hand in the air, as if to say hello to god. "Shake" in the free world music sounded again, his head with the rhythm of the music a few points, and then as a skilled command like drooping eyes, inadvertently forward pointed out with his right index finger, and then down up. The music stopped. Campaign speech begins. "I'm going to be the greatest president ever created to create jobs. He said.

More than and 40 minutes after the speech, Trump again in the applause of the eyes to the sky, "in the free world shaking" again with the rhythm of the impact of people's hearts. His eyes swept over his family, and then walked over and hugged them.

From the beginning of the last century in 80s, Trump had repeatedly joked that he would be running for president of the United States, but never take this matter seriously, people know that he is in the eye of these bold remarks. But this time, he means it. The press was outraged, seemed to see a head and sludge gorilla broke into the civilized world tea, Dirty Pretty Ladies suede shoes. All kinds of headlines against Trump in second days to the overwhelming. Trump has even been turned into a clown, along with the headline of the Joker running for president, on the cover of the daily news. Even Neal Yang publicly expressed dissatisfaction: "when he announced his candidacy for the presidency, President Donald Trump used the" shake in the free world ". As a Canadian citizen, Neil Jan supported the Bernie Saunders running for president of the United states. "

Show celebrity love

If the United States after 2017 compared to an attractive girl, and Trump ran for president of the 16 candidates is the pursuit of the girl's man. Although people don't want to admit it, but eventually won her heart is the most controversial one. After the marriage is not happy who can not be expected, but it is certain that, in recent days, the beauty of Trump, and he is the magic weapon to win: celebrity strategy.

Trump is a real celebrity. He has a brilliant and long history, and the light never dies.

70s and 80s of the last century, the young Trump has been among the ranks of celebrities. His parentage, father is worth more than $one hundred million, the real estate tycoon, he despite family opposition, in New York and the world's most popular area of Manhattan and built a modern atmosphere full of skyscrapers in Trumpt tower, where he won the "New York Times"; the favor is build into the young handsome young, full of wit the talent, he participated in New York's most famous TV talk show, he married a woman from Czechoslovakia beautiful Olympic skating female athletes, and then enter Atlantic City, built the most luxurious Casino Hotel there. Several times he suffered a crisis of bankruptcy, again return to wealth stage, his marriage again brings new topics for the kiss and tell cover, he named the real estate projects each with their own name, not a good sense of self. And all this, are challenging the "celebrity living standards".

After that, Trump and the times kept in sync. Both the 70s growing, Reagan glorious era and the cold war, the 90s explosion of information and digital era of the new century, he never missed celebrity stage. Now, Trump is in the majority of voters surrounded by a year and his partners never reached the same scenery never even dreamed of reaching a new high degree. This ability is natural, because no one will ask themselves every day before going to bed: how can we wake up tomorrow to come up with an idea to keep up with the times? "You can in a week to do so, but you can't have one thousand is 35 years. Trump's son, Donald, said.

The starting point of Trump's celebrity career is from becoming rich. Although the number of people on his wealth of opinion -- Trump himself said is $10 billion, Forbes estimate is 4 billion 500 million, Bloomberg estimates is 3 billion, but anyway, he is the richest president in American history. "Those forms are not designed for me at all. "When he published his property, he complained," I can only choose more than 50 million of this form. For example, one of my buildings is worth about $1 billion 500 million, but I can only choose more than $50 million on the form. "

Wealth is the most direct way to show off. "I'm really rich. I am proud of my wealth. In the June 16, 2015 conference speech, Trump referred to rich, rich, net assets 30 times. His private jet is a Boeing 100 million worth of $757. This could have taken more than two hundred passengers, Trump one after the transformation can only accommodate up to 43 people. The master bedroom bathroom is full of metal plating, and the safety belt buckle on each seat are gilded. In the plane on both sides of the fuselage, the deep blue color with gold foil TRUMP words, stop in where is the giant private billboards Trump, inspired people for wealth and the desire to succeed.

This desire to quietly affect everyone, because of this, in 80s, Trump was ranked seventh in the list of the most respected people in the Gallup survey, after the Pope, Poland politician Walesa and four different presidents.

Trump also knew that wealth could not be enough to satisfy his need for attention. In every real estate project development for his "Trump" name, he will give the name of the hotel, furniture, tie, carnivorous or even perfume, to further the word has become synonymous with luxury, wealth, success, as long as those products can represent the quality outstanding, can sell a good price.

Love exposure celebrity

In American history, there was never a businessman like Trump, even Bill Gate, so achieve success and win recognition, Jobs, or Warren Buffett. These people also often appear on the front page of the newspaper, but the frequency and content and the rich, they will catch up. Because, Trump care about their public image, keen exposure in front of the public. He is deeply aware that the social status of a celebrity is a power in itself. This instinct is likely to come from his childhood. A common feature of Trump's father Fred Trump and Trump young when another idol -- real estate developers William Jay denkendorf, that is very good at using the media to enhance their reputation. William Gerkendorf even delayed the employment of star publicity for the project construction period, to win the goodwill of the people, so that party a no longer urged his time, until he found a new partner can bring money. This makes Trump realize that in doing business at the same time, the show is also important.

In his third year at the New York military academy, Trump, who was just a year old, made the headlines in the local newspaper: "Trump won the New York Military Academy". "This is the first time I've ever been in a newspaper. "More than and 50 years later, Trump recalls. In an interview in 1987, to provide various sources of information for the media, at the same time, he also began to try new ways to promote their own image: a book. In his first book "Trump: the negotiation skills" became the best-selling book, Trump also published a lot of books, and his portrait will always not surprisingly appear in every book on the cover.

In 2004, Trump and reality show "Apprentice" boarded the new peak of fame. In the first quarter, the apprentice became the top ten TV programs, only the first quarter of the last episode of the audience of more than 30 million. A company has even launched the Trump dolls, just click on the button, the blue suit wearing a red tie, the doll will say: "you were fired! "As his image continues to grow, even the child learns to look like," you're fired. "

The apprentice adds a new label to Trump's identity: TV star. And he, it seems that in addition to businessmen, but also enjoy the status and influence of entertainment celebrities. This reality show shows that Trump has a very accurate understanding and grasp of pop culture and celebrity value. From his point of view, it is far more practical to cultivate a small number of loyal readers than to satisfy all of them without a purpose. What's more, Trump has changed the way the media treats celebrities with his own performance, changing the style and the way in which stories are reported. In the divorce of Trump and his first wife, their photos appear frequently in the "New York post" and other media on the cover (a cover of the title is: in the Mara and her friend said of Trump: it is the best sex I experience), and then, is precisely the transition of media change to celebrities attitude and means. You know, in 1989, 1990, the story is not so common. Trump is not only good at boasting, flaunt their wealth, will explore and use every possible opportunity. In his opinion, as long as it can appear in the media is a good thing, even people with the harbour evil designs his hair, he didn't mind. When people take his hair wig when it is fun, said Trump, to win attention has reached. And his carefully constructed, emitting some false golden hair, which has become one of the most recognizable features of Trump.

However, the most exposure to Trump or his irresponsible views and attitudes. He sometimes opposes same-sex marriage and gay people are hired to support the troops; he had to support abortion, but later changed his position; he believes that climate change is groundless statement - "global warming this nonsense speech that came to an end, he also repeatedly claimed that vaccines cause autism; he even to the time President Obama launched the attack, said Obama was not born in the United states. All of this, whether it is intentional or out of ignorance, has won numerous media attention to him, even if it is negative, the effect is always the same, that is in the name of Trump in the media caused a great disturbance.

Trump's distinctive style of language and exaggerated performance made him in sharp contrast to other candidates, and thus attracted a large number of supporters and onlookers. For the sake of all kinds of interests, the producer of the TV station gave Trump more and more lenses and time. As long as the hair for the personal independence of conduct, the ratings will rise. To this end, Trump even complained that he should be extracted from.

Although he has never been involved in politics, Trump has often expressed his views and opinions on politics in all kinds of news programs and debates. During the cold war, he proposed to the government that he should be the coordinator of the nuclear arms negotiations. The reason is simple: the successful construction of skyscrapers can naturally lead the United States and the Soviet Union reached an agreement. He believes that all the problems can be solved by way of doing business. In 2015, shortly after the announcement, he published a book called "strong again: how to save the eclipse America" a book. In the book, he clearly expressed a series of viewpoints, such as restrictions on immigration, in the Mexican border to build the the Great Wall, the abolition of Obama's health care reform policy (he also to seize the opportune moment will have their own real estate projects in the pictures in the book). These remarks even won him a nomination for the 2016 Nobel peace prize.

Celebrity in court

In Trump's famous quote, "you're fired" is "I want to sue you."".

According to statistics, the total number of legal proceedings related to Trump more than 4000. In the year he announced his candidacy for the presidency, he was alone in more than 30 lawsuits. He had threatened many singers, movie producer, he vowed to "New York Times" and the "Wall Street journal" "Washington Post" USA Today "and other media in court. Although these threats have failed to turn into a real trial, this does not mean that Trump is just talking about it. Even verbal threats, is just such a rich and influential people to court the possibility to rival in the heart into a ghost, is hung up.

In January 12, 1974, young Trump and his lawyer at the New York Hotel held a press conference in Washington, announced a lawsuit against the government on behalf of the. This is the first case filed in Trump's life. The reason for the lawsuit is that the United States Department of justice sent FBI agents posing as potential tenants to Trump's property rental. They found that the company had discrimination against colored people. To this end, in the fall of 1973, the federal government filed a lawsuit against Trump management. Finally, this case has been settled by adjusting the counterclaim. The Trump administration has accepted the government's plan to make it easier for people to rent their property.

However, as early as before the prosecution, the relevant government departments have worked with Trump's company had negotiated, I hope the other side to adopt this proposal. In other words, Trump does not need a lawsuit, without the threat of government officials and the media in the Hilton Hotel, you can do it.

The reason for Trump's choice of a lawsuit is simple: litigation can help him and his lawyer to enhance visibility. They know that the lawsuit can provide them with a large number of media and the relationship between the opportunity, and people actually do not care who wins or loses, who really represents justice.

Trump seems to be enjoying the process. In November 2015, the super Action Committee, which supported John Kasich, governor of Ohio, decided to invest $2 million 500 thousand in advertising campaigns to launch an attack against Mr. Trump. To this end, Trump said in a posting on Twitter: "I watch the John card strange slow action. If there is false advertising lawsuit in his campaign, I will. The purpose is simple, for fun. Trump even said that when the president, he will amend the law relating to libel, defamation cases are more likely to be sued.

Although Trump will be threatened by the threat of a lawsuit, but really to the court of such proceedings is still very small, and those who really successful lawsuit, most of which are related to wealth. For example, in 2009, Trump Timothy OBrien filed a lawsuit to the writer, ask for compensation for their loss of $5 billion, the reason is that the author published in 2005 called "Trump: the art of Trump" in a book that Trump is worth less than $1 billion (Obrien estimated Trump's net assets of between 150 million to 250 million Trump himself claims that his total assets in between 17-95 million). In legal proceedings at the same time, Trump also on twitter using a lot of objective adjectives to attack Obrien, such as "idiotic" and "loser" "very dishonest" "stupid in front of the public can only talk with eloquence." "mind is not clear yet"......

In 2009, the New Jersey Supreme Court rejected Trump's prosecution. Two years later, Trump appeal again, but also rejected. This $5 billion tort has come to an end.

In 2013, the famous American comedian Bill Maher in a television program that, if Trump can get a birth certificate, to prove that he is not her mother and chimpanzee mating products, Maher is willing to give a charity donation of $5 million. Maher did so because Trump once said that if Obama can get a birth certificate (prove that he was born in the United States), he will donate $5 million to any charity named Obama.

Later, Trump's lawyer sent a birth certificate to Maher and asked him to pay $5 million to pay for the birth of mr.. But Maher refused. Trump then filed a lawsuit to California high court.

In fact, in this era of entertainment is anything, no one will care about Trump's lawsuit is lost, but Trump's name is through frequent exposure quietly in the hearts of the people left traces, again and again. Finally, when people say "Trump", they may not be able to figure out why the word left such a deep impression on them.

Love with celebrities

Trump speak outspoken, never do careful preparation. In the eyes of many critics, his speech is more like a show. He often uses a variety of opportunities to attack other politicians, the media described as the devil, to show off their own leading in the polls. He would even imitate or laugh at others. For example, more than once he laughed at his speech in the speech of his rival Marco Rubio, sweating and thirsty. He even under the watchful eyes of the people took a bottle of mineral water, unscrew the lid, raised his right hand high, the audience loudly said: "this is Rubio! "Then the mineral water was sprinkled around to make fun of Rubio's habit of sweating. Then, he caricatures of Rubio in his speech because thirst took a vial of mineral water from the water beside the way, and then threw the bottle behind.

As the militants had been raised to do a "killer", Trump "attack" had too many to count, such as "ugly" actress Arianna Huffington, "stupid" Obama, Greydon Carter "scumbag" ("Vanity Fair" magazine editor), "loser" Cher and Rihanna and live "like a pig" the British farmer Michael Forbes. Because the Scotland farmers refused their farms to build a golf course in the local Trump while the latter has the hatchway. In 2012, Michael Forbes won the "best Scottish title sponsorship soon, the assessment of Scotch Whisky brand Glenfiddich was Trump's resort and hotel banned.

Trump is also particularly keen on Twitter to participate in popular culture in the hot events and comments. He was deeply aware of the importance of keeping up with the situation. For example, when Christine James Stuart was derailed, he tweeted that Stewart was "cheating on her boyfriend like a dog.". When Hilary announced his campaign for president, Trump's social media accounts and even experienced such a sentence: "even if Hilllary Clinton can't meet her husband, how could she believe you can meet us? "It was quickly removed, and Trump's assistant explained that it was not from the hands of Trump. In any case, such a harsh and vulgar remarks not only attracted a large number of disputes, so many people shocked, but also inadvertently once again enhance the visibility of Trump.

However, the most serious impact on Trump or he publicly questioned the remarks of the birthplace of Obama. To this end, a lot of people on the Internet to urge Messi department store to stop selling its products under the. Over sixty of American actress Cher publicly announced on Twitter: "if they don't care about the sale of a big mouth's product, I will no longer go to the Messi Department store. I didn't know they were selling Trump's products. "She then use uppercase words on twitter shout:" racist idiot on his head wig to get cheap media exposure. Messi department store must feel that he is the best candidate for their brand endorsement! "

Trump isn't a sign of weakness to counter attack. The first is "Michelle should spend more time in the family and her career is over," and "my head is not a wig, it is true. But don't worry, I promise not to talk about your exaggerated and failed cosmetic surgery". Later, when interviewed, Trump said: "Michelle said a lot of bad words. I had to face, and beat her mood. After that, she never said anything about me. "

Michelle really shut up? In 2015, after Trump announced his candidacy for president, was 69 years old, once again picked up the submachine gun cher. June 16th: "Trump even his hair is what it is like to think, how can we come up with a plan to defeat the ISIS? "If Trump were elected, I'd move to jupiter. "June 17th:" Trump has been inflated to can become a lindenberg airship. In the dictionary, you should have a picture of Chang Trump next to the nasty bastard. "When someone asked her if she would like to have a photo with Obama as she did with Trump, she replied," I'd rather use a needle to poke my eyes out. "And on the side with an eye expression.

Another and Trump on twitter. The female star is a year older than trump Bate Madel. In 2012, when Trump used the $5 million bet on Obama at school, Harvard law school transcript, see past Madel on twitter for dabaobuping Obama: "once ruined the people of New York now plans to destroy the country. "She even joked about Trump's hair and thought it was horrible."". Trump responded by saying, "she's writing my hair, and I can't comment on her ugly face and body. I just can't say. Is this a double standard? "Although Bate Madel is a woman of great charm, I refuse to say so, because I have always been politically correct. "In an interview, Trump commented: opponent Madel. I said, she's not attractive from the inside out. Okay。 It was the last time we had a quarrel. She's dead. "In fact," from inside to outside are not attractive "is not only Trump used in the body of Madel. In October 2012, when he tweeted about actress Arianna Huffington's divorce, he said: "Arianna, from the inside to the outside is not attractive to the people of. As a man, her husband left her excusable. He made the right decision. ")

There are many people who say that Trump is hostile to women and discrimination. But the reality is, along with the extensive application of the popularity of the Internet and a variety of social networking tools, people have the equal right to speak, the comment process is simple and direct, does not need the reporter carefully worded, without editors to fact check, do not even need to make any provision in the draft paper on conscience when Cher called Trump is "brilliant ass", she is not only to attack Trump, she also when countless audience completed such attacks. This let people see that traditional media public opinion in the field of control burst into a frenzy and huge new forces, this is a very personal and public opinion tends to be so vulgar style is just like the drain of the torrent, let the words become more straightforward and rough, and thus coerced people toward the more vulgar direction of flow go.

Even Trump himself was a little confused. "It's strange that people can talk about me, and I can't say them. "He has complained that people have an unfair double standard when it comes to his altercation with women stars:" people will say, 'how can you say that to a lady?' They can take my hair in this anyway. But then they say, 'oh! His wig is the ugliest wig I've ever seen See? But when I respond to them, people say, 'how can you say that to her?' "

In this way, Trump accumulated a huge fan base. In January 2017, Trump's Twitter fans exceeded 20 million. Coupled with Facebook and Instagram, the number of his fans has exceeded 46 million. This means that he can get rid of the media, get rid of the content of the media censorship and restrictions on the face of the people, to share their ideas with millions of people at any time, to instill their own outlook on life and world outlook. Compared with the figures, many have attacked him

The traditional media seem to be weak. Given the number of Obama fans is 80 million, it is not difficult to imagine, if the time is long enough, Trump will be in the number of fans more than his predecessor.

Celebrity in the age of narcissism

Almost all polls show that Trump has an overwhelming advantage in low income and low education white male voters. "It doesn't matter if he can be president," he said. "It's important that the current authorities and the politicians don't like him, and that's enough." said Trump, a professor at the university. I just want to see what they don't like when Trump became president. "One of the Massachusetts voters said that Trump expressed" the real feeling of the people, even though they did not dare to speak out".

People are very fond of Trump, they will say, I love Trump, he is the greatest man in the world; they will say, Trump is the most hated person. But very few people say, Trump? Okay...... "But even so, those who hate him still want to take a picture with him, and they will still be fascinated by him. Little Donald said.

This is likely to be the ultimate reason for Trump's eventual victory. On the face of it, on behalf of the general public, Trump expressed their frustration and dissatisfaction with the so-called elite politics in the United states. Although he may not be able to bring a better solution for people, but at least he expressed dissatisfaction, but his language is straightforward and simple, like a cold wind is blowing on the political class be sleepy straws. What's more, Trump's success reflects the changes in American culture, and represents the latest trends in the country in twenty-first Century.

From the beginning of 40s of last century, the rapid development of mass media has made the concept of celebrity become a part of people's daily life. Smart and ambitious young people like Trump, naturally because of the superior family and subconsciously believe that life is not impossible. This is undoubtedly his self-confidence and ambition.

While many of his contemporaries, naturally in this social change with narcissistic vice - reward, in a self hype man and cheeky salesman always social status of continuous improvement, and the self restrained man but was relegated to the unknown culture, nature is a narcissistic a virtue. With the progress of the times, those who are good at creating their own image of the people get more and more material rewards. As a result, more and more people are eager for success and fear of failure.

At the same time, young people in the United States are also lack of self-awareness, and continue to seek recognition and recognition through a variety of simple forms - attention, material enjoyment and stimulating experience. Energetic Trump, seems to excel in this regard. Others may only be able to match him in some way, but few can do so in three ways - attention, matter, and stimulation - as well as he does.

Trump, who has been opposed to Mr Trump, has rarely been able to realize that, by relentless pursuit and pursuit of the various methods used on the road, he has become the spokesman for the American dream. Many studies have found that, compared with other regions, Americans are more individualistic, but also more willing to win the attention of others. They admire those who dare to venture to fight for a variety of great achievements of the people, even if they eventually fail; they are eager for success, and therefore willing to tolerate a huge gap between the rich and the poor existed, so as to show the success of their self hype, out of the ordinary; exaggeration levels far higher than other countries in the world. From this point of view, although Trump's trumpet sound than some other American people, but they play the same melody. Trump, author of "the truth of the book," writes Michael DAntonio.

The development of this culture has become more realistic and its prospects are immeasurable. You can say that Trump is a vulgar and disgusting person, you can say that he is cruel and ruthless, but considering his growing cultural environment, you have to admit that he is a genius. In this world of success or failure, he is really successful. And, of course, he should be regarded as a model of this era.

The day when Trump is surrounded by the flash, when he became the symbol of wealth and success, when he appeared in a magazine on the frequency of car brand advertising, we should allow him to subconsciously believe that their own out of the ordinary, some magical ability, this kind of ability can help him to change the world.

"Huffington post" in June 2015 published some articles on the Internet, and some of its content is Trump "share" the same style animal, such as a yellow moth, a pheasant, and even a head of cabbage leaves with a dog...... In fact, the original purpose of this hairstyle Trump is very simple, that is to avoid the embarrassment of hair loss. I am afraid that he is also a long time after the realization of the strange hairstyle actually has attracted people's attention to the magic of magic, and even become a personal brand billboard. Therefore, he will do not mind to invited guests in the chat show to catch a pulling his hair, to prove that they are true.

About this hairstyle, Trump said in a campaign speech, if elected president, he would consider changing a hairstyle. "If I were in the White House, I would be very busy. So I want to change my hairstyle, such as combing my hair back. "This is the only promise he has not fulfilled. It is not difficult to see how important the golden symbol on his head is to him.

(this is an excerpt from "Esquire" magazine in 2017 3)

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