cheapnews: More than 2 thousand watch brand at the same time? It can only be done

In the words of 400 years ago, a group for religious reasons fled to Switzerland from the French Huguenots, gradually settled down in Geneva, and some scattered in the Geneva area of Basel Valley, the area was later called the Jura Valley (Rulo).

This group of Huguenots mostly mature exquisite watch craftsmen. In Switzerland the long and cold winter, just dive into those watch artisan watchmaking skills they founded the world's first watch company in Geneva.

The valley also became the source of the world watches, the top watchmaking factory and museum are also scattered here, and then gradually spread to the surrounding towns.

Developed in the aviation industry today, Holland, Rotterdam, Germany, Frankfurt has become a European transport hub. But 400 years ago, in France, Germany, Italy, the border between the Swiss town of Basel, is the continent's transport hub. With the geographical advantage, the watch trade is also gradually prosperous.

200 years later, in 1917, the Swiss watch and jewelry industry for the first time held in Basel, "Schweizer Mustermesse Basel Swiss Basel sample fair". This year is 2017, just 100th years of the show. This is the recent frequently pushed to your mobile phone, the Basel Watch Fair origin.

Paris fashion week"

Each year in March, from the world of jewelry, exhibitors, the industry, the stars, the media will flock to the Swiss border town. This year, Basel received a total of 1400 exhibitors, 12000 tourists and 3600 reporters.

It is no exaggeration to say that in the Basel watch and clock show, you may see this life most watches, from thousands of dollars to millions of fashion watches Chopin, Bvlgari, hermes. However, these tables are not only for sale, or, not retail.

The main purpose of the Basel exhibition is to publish the latest models for each brand, to reveal the trend of watches and jewelry this year, as well as, well, let the customer order. Public fares about 500 yuan or so, in addition to the table, you can see the usual rare top jewelry.

Now, let's look back at the new watch at the Basel show

A new 38 mm Blancpain Blancpain submersible Bathyscaphe watch three needle

The steel coil is inlaid with blue ceramic and has strong anti deformation ability and long-term stability

Oris 635-7560-4161rs artist Oris 113 self movement Watch

Single spring box 10 day power large caliber wrist watch

Bulgari Bvlgari Octo Finissimo hollow Tourbillon

Core thickness or 1.95 mm continue to maintain the thinnest Tourbillon world champion

Another event beyond Basel

Have Breguet, Patek Philippe PP, Rolex and other top brand watches and jewellery exhibition in Basel Town, is the largest and oldest. But it's not the most advanced. Each year in January, in Geneva there is a high-end watch International Salon (Salon International de Haute Horlogerie, SIHH) (LA).

If you have seen the Basel Watch Fair exhibitors list might wonder why like Cartire, Jaeger Le Coulter, Panerai such brands excluded? In fact, they are running to participate in Geneva's high-end watches international salon.

In 1990, Cartire called on several senior watch brand left Basel Watch Fair, New South Geneva held the first Cirineiwa Watch Fair (SIHH). The reason is that Cartire can not entertain their guests in such a noisy place, the business should be quiet and comfortable, there are space and snacks.

Thus, the implementation of the invitation of the SIHH private exchange and purchase, did not receive an invitation to enter the salon. The public can only see the news release in the media, however, even the media is also screened.

SIHH invited the main object is the senior watch manufacturers, industry recognized master of watches and clocks, many years to buy the family buyers or collectors, as well as a small range of media. Once invited, you will be waiting for the whole process of patience and unlimited champagne, caviar. When the night falls, some brands will hold a grand party, celebrities from all walks of life, the stars shuttle among them, the scene luxury exception.

[IWC exhibition hall in Geneva]

Compared to Basel, the size of the Geneva watch salon is much smaller. The first to participate in the brand is only 5, to 2012, only less than 20. Just past the 2017 Geneva international high-end watches and salons, exhibitors brand expanded to the 30, this year is the first time, the Japanese exhibition open to the public.

From participating brands, Cartire, Vacheron Constantin, rizhan Lange Sean sits really more luxurious. In addition to participating in the 30 brands, this session of the exhibition also invited the top 13 independent tabulation brand. But this small force is not installed, because I can't afford to buy a table, a love table said that these brands I have never heard of (tanshou).

Since 1995, the Geneva Watch Fair has continued a tradition that has been a process of art, art, culture and philosophy of time. Compared with the transaction, the Japanese exhibition is more concerned about maintaining a watch culture. This "top strategy" plus two months earlier than the Basel watch show, SIHH is sometimes more like an industry benchmark than the Basel watch fair.

Finally, let's look back at the new watch at the Geneva show