Today, the United States is the oldest and most pure Street brand, stussy!
Before also chat with friends, the current situation about China tide brand, in the consumer environment, people of fashion ideas are upgrading, for shoes and clothing purchase demand from consumption to the function of symbolic consumption, symbolic consumption in the stage, consumers are more representative of the value of the brand culture and identity. The desire for self-expression is very strong young people, there is style, the price is not far from the tide card has become the best brand identity. This is stussy's way to success!
Stussy, or St ssy is accurate, Shawn Stussy in the 80s founding of American street clothing brand, it has been thirty years of history!
A lot of people know Stussy signs Logo! The source of this Logo is a chance coincidence with the surfboard! Shawn Stussy when he was young, he liked surfing, and in turn he suddenly decided to start his own name scribbled on his own surfboard!
Later, his signature by many surfing enthusiasts, many people even put their own things to give to his signature, Shawn seized the opportunity, he began to put his signature on Tee, shorts and hat placed in the trunk of his car in the street and began selling! All culture is from the LOGO signature start!
Stussy then evolved into an independent brand, in the classic graffiti signature Big LOGO, and the design of the dual S LOGO button, but also the name of Shawn Stussy! Early product design, the LOGO is directly printed on the dress above!
Stussy brand popularity is not accidental, early Stussy was a lot of black singer and DJ love!
Even some singer called Shawn to write the album cover with its unique font title, then Stussy is the current world punk circles and other different areas trendsetter pursued!
Early Stussy star upper body look!
This is not look very familiar!
Then, let a lot of people in 90s the success of Stussy saw an opportunity, and street culture the instantaneous speed of development, and there have been Bape, Supreme, mastermind JAPAN, Diamond Supply Co tide brand brand LOGO! These street, a get out of hand now is the fire!
I have to say that Stussy is the ancestor of street cards! Also led the popularity and development of big LOGO! And now, still loved by many trendsetter! For example, everyone's goddess Adrianne Ho!
There are various trends icon! There is a popular l called Stussy girls!
Stussy and many single product is the most classic LOGO T-shirt sweater worth starting!
Recently the goddess series is also very fire!
A baseball cap is sought after by many trendsetter!
Fisherman's hat is a popular fashion!
Stussy Beanie blue and other single product
And the sexy single! As a welfare, small series of more than a few! Don't love me too!
Children's clothing is also very street!
Finally sent good ST SSY CONVERSE ONE STAR - "74 series lookbook!
And SPRING ASSORTMENT series! So good to shoot, you can do wallpaper!
The streets, extreme sports, rap, hip-hop, the trend of Stussy as the leading brand of street culture, how can as a trendsetter less the price close to the people and the history of the brand?
Related tags:
U.S.A
goddess
fashion
Supreme
Love
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