Last weekend, H M finally exposed this year's big name limited series of cooperation, this time the object of cooperation selected British brand ERDEM.
The crowd was not excited for the first time, but: "excuse me, who are you?" Never heard of it...
A few days later, it immediately thrown out of the not resigned to playing second fiddle, this year's King fried:
JW, Anderson, X, UNIQLO, designers, cooperation, series of all single product pictures, announced on September upcoming sale.
People who care about fashion say they should buy it at once! People who don't care about the fashion circle again question faces:? Who are you talking about, please?
Although for the outsiders, this year, these two partners are a little minority, but the fashion circle is still very exciting. Because of all the great background, you must be in a variety of entertainment gossip or even seen their work streets and lanes.
In the two series of talk before cooperation, Mr. Fresh let's look at science and H M annual big UNIQLO cooperation section has what difference.
UNIQLO, love and designer, comparative literature.
A former designer cheap replica Hermes handbags UK UNIQLO and Lemaire cooperation is the classic case series
H M, basically only with the big name itself cooperation, more business.
The first two years of the Balmain M series X H, estimated to still love hip-hop
So, UNIQLO's cross-border cooperation models are generally based on their own ideas to the development of the designer, to play a larger space.
But H M cross-border cooperation fund is the big name has been popular elements used to re interpretation of it, is worthy of the name to buy big brands at par.
Let's look at the two big news that we're rushing to announce in the same week:
1, JW, Anderson, X, Uniqlo
In fact, this year, UNIQLO partners early notice will be JW Anderson, but just yesterday released all styles of single product figure.
The brand is the personal name brand of the designer Jonathan Anderson, and the designer himself is a man of both value and talent, but he has a more vocal Name: Loewe's designer.
He said no about design in Loewe things, such as even Shengmei in carrying out fan, a hit the bag 5 times, Puzzle
Like Jonathan Anderson's design (face), you can go to see more of his ins.
This is a very obsessed with art, often curatorial, high cold to no, but in the event of touching Edison Chan, you can excitedly repeat 4 ins mystery man.
he
There are all sorts of contradictions in the body.
Sometimes, he can make people Minari angel.
Sometimes it allows people to go back to liberation overnight, such as wearing Loewe's Tilda
A lot of people like Jonathan Anderson, except for the face. Most of all, because...
Everyone can not understand his routine, do not like to play by common sense, it is very cute.
Moreover, his artistic accomplishments and originality are beyond doubt. He has won numerous Designer Awards in the fashion industry. In 2015, the British Fashion Awards first gave him the best Designer Award for men and women in the year.
You can say, give him two Loewe towels, can be made into large fashion.
Basically, something produced by JWA, you can find a copy on a treasure, not only has a big blessing Loewe, and even his own personal brand JW Anderson has been imitated can not. This is probably proof of strength.
The left and right are the classic JWA bag
So, who are many insiders of this series of cooperation the biggest question is not JW Anderson, but he has been so red, why UNIQLO Cooperation (after all, UNIQLO in the United States not red)?
It is said that UNIQLO sent invitation cooperation, the first reaction of Jonathan Anderson is: Yes, every day I wear it.
Then Fresh went over his usual curtain call, and it was really not polite. The American version of "VOGUE" describes him like this:
A love wearing UNIQLO cashmere sweater, Levi's jeans and CONVERSE / Nike shoes Boy.
That's what JWA himself says about the limited collaboration series:
"This is a challenge to design it. It's like letting me show you what you're going to wear. Not the kind of fancy, the more grounded. "
So, like to catch horses, you can skip this series. Take a look at these implanted JW Anderson design but the kernel or the basic models of UNIQLO, what kind of dress
For example, add the bow strap design sweater on the sleeve, and the sleeves design.
Don't know if anyone think this sweater is very familiar? Because one year ago, there was a sweater that was copied by a treasure. It was designed by JW Anderson. This time, it was only changed more low-key.
Left: X JW Anderson delta UNIQLO cooperation series; right: JW Anderson
The bow tie was also used in an overcoat.
And you must have seen the lotus leaf shoes and skirts here. It's also designed by JW Anderson. This element is also used in this series of cooperation.
This series of sweaters, as well as a variety of bump stripes, are also a frequent element of JW Anderson's own brand.
It is said that this is because JWA's father is a very famous rugby player in Ireland, and this bright streak is also commonly used in rugby uniforms.
Because he was born in England, the whole series has a variety of rotten people's favorite design elements.
Scotland Plaid appeared in men's and women's windbreaker, allegedly because he thought Plaid represents the texture of London's Savile row.
He also put love for UNIQLO Plaid Shirt Pattern on the short down jacket on.
And a jacket that looks like Barbour, probably because he wears it himself.
Jacquard pattern sweater and horn buckle coat.
Also his pants tradition UNIQLO changed, so we can wear matching.
Fresh your most wanted to buy a Tee printing and printing sweaters, like brief strokes, but enough to whine.
This also has Jonathan Anderson own upper body chart, feels like a hobby art general big boy (veteran cadre).
There are sharp eyed babies found this cooperation series the biggest surprise is that some.
The JW Anderson logo was printed directly on the garment, not the usual trademark designed for the joint.
According to the official quotation, all single items are between 15 and 140 pounds.
So, the first one to be robbed should be tote and bags with JW Anderson leather, because the sale is only RMB 220 (25 pounds) and 308 (pound).
2, Erdem, for, H, M
As for H M, I don't know her Erdem, which co operated this year, is a smart British designer's brand, and also won the British fashion awards.
It's also the personal brand of designer Erdem Moralioglu, but it's a totally different route from JW Anderson. If it weren't for the H M, it could have been in most people's television sets for life.
In the middle is the designer Erdem Moralioglu
For example, when Claire Foy won the Golden Globe, the best actress in the drama series, she was wearing the Erdem fairy skirt
There are a lot of Erdem clothes in Kate's wardrobe, from winter to summer.
Princess Madelyn of Sweden also likes to buy this brand.
In short, the whole European royal family probably loved it. So, accidentally, Kate incredibly and Norway Princess Mette-Marit bought heavy.
Erdem is also a must for female stars to go to Party.
The right: Cate devil
Shoot magazines, big movies.
Lily Colins "Glamour" magazine
Because it is usually not grounded gas, so know very few people.
See, the most basic Erdem love these elements: embroidery, silk, lace, sequins...... In a word, we are going on the high route. And it's really the most popular style this year.
Usually a Erdem skirt costs about five thousand or six thousand to thirty thousand or forty thousand yuan, and because there aren't too many brand value added,
High price really is a lot of burn in the fabric and craft.
So, when you see this collaboration series released, the first question mark in Fresh's mind is actually:
How much is H M prepared to spend on these clothes? And Erdem heart is also very big, don't you worry about cooperation seems poor texture?
Probably due to too little is known about Erdem M H usually only announced cooperation brand name hanging mass appeal, this year took a direct advertising film also exposed two lookbook, which can be seen several pieces of clothing looks like.
This dress looks near, still really have embroidery and sequins, also do not know how much is ready to set price.
Fresh Jun, this year's video in the cooperation of single products cut a few gif?:
The most popular floral dress will probably be hit.
And these should be directly with the classic floral pattern Erdem, certainly better than the general fast fashion printing art effect.
Silk floral skirt + fine pleated, looks really expensive. (you can click back to see two days ago I just wrote this article, little research | which can also wear cheap clothes to high-end occasions, looks quite expensive?)
I wonder if H M will add these elements to accessories, because Erdem loves to design accessories for flower elements.
In addition, the entire series has added some Erdem iconic designs, such as the black ribbon underneath
General fashion circles see Hua Xianzi with black ribbon appear, the first reaction is Erdem.
A Erdem spring 2017 show
And, originally, Erdem is no men's clothing, and in order to cooperate with H M, but also specifically to the men also made a few pretty pretty shirt.
And suits, suits and coats.
If the final price will not go too far, you can probably buy it.
The premise, of course, is that the quality is not too bad.
Yes, JW Anderson X Erdem for UNIQLO is listed in September 22nd; H M is listed in November 2nd, when the alarm clock.
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