Supreme, buy is earn.
Recently, Wealthsimple, an online investment platform dedicated to providing more friendly investment advice for millennials, has launched an economics investment strategy for tide brand Supreme.
(from Wealthsimple)
Institutions believe that Supreme products retail prices and selling prices vary greatly, through a specific strategy, invest $ten thousand per year, the teenager by changing Supreme to become a millionaire is not a dream.
Why does everyone grab a high price to own Supreme? Really just because of hunger, marketing, and star effects? If the founder of James Jebbia himself, Supreme's "survival" is still to keep cool".
But what is "cool"?
Rooted in street culture, brings out a group of sub cultural leaders
(close relationship with Supreme skater, teenager and model, Vogue)
In the mid 90s, when talking about skateboarding, people always thought of California first. But on the east coast of New York, a group of teenagers skateboard along the crowded streets. They gathered at Broolyn during the day, evening transfer to the Siegfried de theatre, in New York at that time, the underground culture skateboard or desperado.
(from Highsnobiety)
In 1994, when Shawn Stussy from St u ssy divestment tide brand shop, shop partner Jamie Jebbia, a British never played skateboard, decided to come up with $12000 to open a skateboard shop - this is the original Supreme.
Independent skate shop is the best local, they are not just a shopping place, but people play together, and meet local skateboard culture center.
And Supreme, it is to make this culture accomplish acme. There were no customers at that time, most of them skateboarding people talking, smoking, and skateboarding, of course.
Ross Highsnobiety of Wilson, a trend website, described the cultural status of Supreme in 1995, when he was a member of the skater boys.
In his view, Supreme minimalist interior decoration to make it look more like a high-end fashion boutique, but came to the cashier behind the room smell of marijuana, mixed with Ng Champa fragrance, created a special scent for the store. This is a club for everyone who plays skateboarding.
(Supreme New York store, illustrated from Supreme)
And then in these years, this group in Supreme work or play "mixed" young people, out of the Jason Dill, Bondaroff, Gio Estevez, Akira Mowatt and other street fashion cultural figures, most of them have created their own brand.
(from the boy Jason Dill still uncle from time to time for the Supreme to take pictures, right Chlo e Sevigny map from Pinterest)
With their own development, they brought Supreme, the super tide that witnessed the rise of skateboarding culture, and, at the same time, their success also consolidated the hardcore position of Supreme in street culture.
Although the joint play to slip, but Supreme itself design is also critical concept art
(figure from Ugly Kids Club)
In recent years, joint cooperation crossover red can not do. But Supreme began to play joint games that year.
In 1994, Supreme began working with Rammellzee, a New York artist, and worked together for ten years at once.
(Supreme, x, Rammellzee, graph from Highsnobiety)
Since then, Supreme is expanding a joint list, from the more familiar Nike, Vans, Bape, Goodenough, Kawabo Kurei, to all kinds of young artists, rap singer and band, always bring different story for products.
(Suprem, x, George, Condo, graphs from Racked)
Although the joint popularity is high, but Supreme's ability is not more than this. Its products are always full of fun, and from a certain point of view, Supreme has carved American culture with his own works. You can't help thinking about the social and cultural phenomena behind each product.
Supreme has a "big brother" temperament that will show you around the world what it considers important or worthy of attention. And they don't sell you what they do, but they sell you ideas that they think are valuable.
David Shapiro said he was a serious Supreme fan and wrote a semi autobiographical novel "Supremacist" after touring all of Supreme's stores.
(novel Supremacist) posters, from Hypebeast)
In 2003, Igor Kotlyar, a financial agent, was wearing a classic Supreme T shirt when he was arrested for financial fraud. So, in the same year, Supreme took the news photo and made a T-shirt called Illegal Business Controls America".
This year launched the Louis Vuitton x Supreme replica Louis Vuitton bags uk (TU) note (CAO), but in fact as early as 2000, Supreme more authentic and "joint" a back.
At that time, Supreme was full of replica Louis Vuitton online uk logo on a skateboard, and changed the "LV" into the dollar sign "$"". Then LV told the Supreme to recall the product. Still, the irony of the work was clearly more Supreme.
(from grailed)
On Instagram, the account called supreme_copies focuses on finding the "source of reference" behind each Supreme, although the interpretation is not necessarily accurate.
Supreme_copies has interpreted the design of a T-shirt with meat and cheese company logo as Supreme's casual concern about food culture.
(from Instagram)
But who has been involved in the design of the staff is the "guest in New York", although the T-shirt pattern collected from pig food company logo, but the cultural source of the whole design is from the English novel "Lord of the flies".
(figure from Ask Petersen)
Whether it is pig head pattern or "only the strong" this sentence, alluding to the novel and civilized rational relative to the wild children. He believes that the cultural orientation is in line with the Supreme audience (know how to dress up New York slider), they also need to grow fast in order to survive in the city.
Even so, the account has accumulated 65 thousand fans, bloggers have even published a related book, you can see, there are still many people want to know more about the product behind the story.
This is why, when Supreme released a brick inscribed "Supreme" in the last year, although many people shouted, young people who blindly pursue the tide brand is not rational, but the Internet also emerge a lot about this brick, as discussed the concept of art. (of course, there are also many people who blindly follow the trend of buying)
(from Dazed)
Lifestyle editor Dazed says: "Supreme has always been between traditional fashion and conceptual art projects.". "It is precisely because of this culture, no matter what Supreme will not sell, feeling molimen.
(Supreme 2017 autumn winter accessories products, as shown in Hypebeast)
Because, strange collocation behind, always seem to hide some cultural meaning, and most importantly, Jebbia always in the clutter of products to maintain a unified, identification of the Supreme visual style.
Jebbia explains this for a wide range of Supreme products:
I always thought our clothes were like music. There are always some people will criticize, they do not understand the original young people in love can also enjoy the Bob Dylan at the same time, Wu-Tang Clan (hip hop), (John) Coltrane (SIR) or Social Distortion (Yao Gun).
Both the young and the slippery are very liberal, whether for music or anything else, which allows us to write more freely.
Hunger marketing? That's moderation and understatement
My wife always told me to call myself the founder, but I'm not sure. Generally speaking, I'll tell someone I'm running a skateboard shop. But I guess my job is more like managing things.
Jebbia said in an interview with Vogue. This year has been 54 year old Jebbia, does not seem like the Supreme brand general insolent, he is always wearing a T-shirt color, without any logo, keep the flat head. And his administration of Supreme, like his image, is more modest and understated.
(Jamie, Jebbia, from Vogue)
Like other fashion brands, Supreme releases new products by season, but is sold weekly. Every Thursday, the Supreme gate will be filled with young people looking forward to seeing the new product this week, and Supreme's web traffic will soar to 168 times the usual rate.
We don't want people to think we're thieves, or it's hard to buy. We're making things that make us proud, not doing it to make ends meet.
Although Supreme has no product to be labeled as "limited", it is indeed a quantitative offering and will not be re - sold. But Jebbia never agrees with Supreme's idea of "hunger marketing". He just doesn't want his product to be dumped in the store for more than a month.
(from Hypebeast)
But quantitative is not the only difficulty in purchasing. It's more difficult to control if you ask employees in the store if there is any money available, and the answer is likely to depend on how employees feel about you.
Supreme employees have the right to decide for themselves whether or not you're really "cool" and decide whether to sell them to you or leave them with what they think is cool.
(from itfashion)
Jebbia has traditionally recruited only "friends and relatives", ensuring closeness between them and skateboarding, and sometimes even hiring former customers.
He believes that employees "give the store personality", insisted that each shop is really in the "skateboarding circle" influential people operating. If you can't find the right skateboard culture leader in the area, maybe Supreme won't be there.
In addition, the principle of Supreme's choice of shop address is based on the development of local skateboard culture, as well as the amount of local consumers who really like and understand Supreme.
Most brands want to do the bigger the better, I hope every store will sell their goods. But Supreme is a company that refuses to sell itself.
Fashion author Glenn O 'Brien says. It is said that many stars want to cooperate with Supreme, but Jebbia refused. He wanted to open the shop and make more money. It was easy, but he didn't do it. And Supreme's lookbook also mostly invited the skater to be a model, and still kept his connection with the skateboarding culture.
In addition, while all brands are seizing social networks to increase exposure, Supreme's social media accounts are purely for product maps.
We don't want to be overly connected with the masses.
Jebbia said he thought the accounts were similar to those of magazines 20 years ago, just to show products. Because Supreme hardcore consumers can look down on those tricks of marketing.
17 years later, the defendant and replica Louis Vuitton bags uk joint, Supreme is not cool?
(from Hypebeast)
As mentioned above, cheap replica Louis Vuitton handbags UK sued the Supreme in 2000. No one expected, 17 years later, these two brands actually co - operation, for LVMH earnings data brought gratifying growth.
Over the years, Supreme has been careful to maintain close ties with street culture, while also insisting on creating creative, responsive products. But this time and replica Louis Vuitton online uk joint cooperation, it is said, Supreme just provides logo, series of design rights to LV, and even sales channels are limited to LV stores. This led to a large number of slippery hands shouting "traitor."! "
The move reinforces Supreme's position in the fashion world, but it's really stupid, after all, it's because of the attitude of the f**k haute couture.
A person down in Dongcheng District said. Some even call this series a "betrayal" of street culture, since the original Supreme is a representative of the city's culture, such as skateboarding, hip-hop, and all of these counterculture. "
(from Vogue)
And usually like to take Supreme single products with luxury brands "Vogue" editor Edward Barsamian also admitted that he was ready to give up Supreme.
Few street brands can be as cool as Supreme for so many years, but this collaboration, in my view, may represent the downfall of Supreme's "cool".
And fashion editor Chris Danforth believes that this cooperation for both Supreme and James Jebbia is a huge victory:
A boy can use 'rubbish' acerbic to respond in the network, but their views will not change what, because the Supreme and cheap replica Louis Vuitton handbags UK joint has real damage to the industrial structure, can be said to be a permanent change in the industry phenomenon, opens up more opportunities for cooperation other brands of the door.
For external review, LV has not responded publicly, but always keep silent Supreme, was uncharacteristically released a statement:
Looking at the brand history, we see consumer reaction every time we are surprised. However, we will always adhere to the culture that brand adheres to.
Is this response enough?
Title from hypebeas
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Lord Of the flies
