Not only has not been issued a letter of attorney, Adidas has also launched a joint series with this "plagiarism" brand.
In the fashion circle, the dispute between "plagiarism" and "salute" never seems to have subsided.
Japan has a powerful brand of handmade shoes, put the "tribute" to the extreme, is also very recognizable -- see the picture below, you may have guessed, today is the protagonist of this fashion enthusiasts make a fetish of Japanese shoes brand niche: Hender Scheme.
Not long ago, Adidas Originals announced that it will cooperate with Hender Scheme for a long time to build joint shoes.
A series of the first season, including Adidas Micropacer, Superstar BOOST and NMD removed in the bottom of the three shoes, each pair are used HS iconic tanned leather production, the price of $900 to $$1000. Three shoes produced a total of 900 pairs, only the title of Adidas, in fact, all made by craftsmen in Hender Scheme manual workshop.
From left to right: Superstar, Micropacer, remove the NMD at the bottom of the BOOST
Just yesterday, the first season of this series, the official lookbook finally officially launched, and soon in September 2nd will be sold in some Adidas stores, presumably will lead to panic buying frenzy.
A public awareness is not high, the new brand, why attracted the shoes giant Adidas come to long-term cooperation? Today, the small stone sauce is coming for your popular science, Hender Scheme this brand.
Because "plagiarism" and popular, but the information is very deep
Many people know that the Hender Scheme of the minority faction is because of its "Hommage" series of "big name" shoes, which are even known by some people around the world as "copying big name designs" before they are known by the global tide".
Hender Scheme's tribute series Manual Industrail Products. Can you name each of the original brands?
But when you see the brand founder Bai Qiliang, his sincere humility will let you dispel everything about the brand "not really" doubts. Professional psychology of Bai Qiliang, at the age of 19 had a strong interest in the shoe, an old cobbler shop almost all the spare time to soak in asakusa.
Hender Scheme brand founder Bai Qiliang
When the "craftsman" one word is not popular, but Qiliang Bai but in the teacher's day in and day out manual labor, deeply troubled by the spiritual influence will be unknown to the public, as art to polish the shoes, until now he talked about Hender Scheme, will also be raised by trying to make this Handmade highlights, such as to keep today gradually disappear the traditional "post human culture".
Bo in the workshop homemade homemade shoes
Speaking in front of Bai Qiliang is a psychology student, gender pattern presents a brand name "Hender Scheme" which is derived from the American psychologist Sandra Beim "(gender schema)" theory, and the concept of building brands in addition to hand, to respect the differences between gender and Biology (including physical and aesthetic sense) the main.
In the Hender Scheme to create the various types of Sneaker, although the use of the logo shoes brand models, but the process for the production of primary advanced dress shoes plant into a new soul leather for these same paragraph, good reputation is so spread out in the middle of Japanese street trendsetter and were recognized.
"What we did in the end is not the point. I want more people to focus on why we do it.". Each of the shoes in every craftsman hand, like the original and final presentation have subtle differences, although large quantities of shoe-making machine is the mainstream, but I always feel Handmade more temperature. "Cypress said.
Hender Scheme popular, really just because of expensive?
For example, a pair of ordinary style Air Jordan 4 priced about 120-160 knives, and was HS "re engraved" after the price of up to $1355, basically equivalent to the price of luxury brands.
Apart from the difference between the mass production of shoes, Hender Scheme every shoe only quarterly output of about 100 pairs, even if the price per pair are about $1000 per year, there are still millions of people willing to wait in long waiting list.
Small stone sauce think, Hender Scheme is popular, not only because of high prices, but also because always adhere to the "hand" brand spirit. (HS should be regarded as more difficult to fake shoes money?)
The most classic Hommage series, the undyed vegetable tanned leather hand sewn together, in the natural wear after a period of time will become a good honey color, can gradually in use by changes in their experience brought about by the wearer, let the fans excited traces.
"Hender Scheme creates an unfinished product until the product gets its unique color from its constant use and wear.". The Bai Qiliang, which means that the client has become a part of the product cycle. It also helps to build a private connection between the manufacturer and the wearer. "- excerpt from BoF
The whole process Handmade, in the eyes of Hender Scheme 'this is not just fancier, "looks like a pair of Air Jordan 4" shoes, more with appreciation of art, it is a walk in crafts.
In fact, in addition to shoes, HS also has many different styles of original shoes, both men and women have, and some of them are experimental and fashionable style.
Not only shoes, clothing and small objects are equally wonderful
In the case of small stone paste, Hender Scheme is a very interesting brand. Not only because they have been insisting on hand made shoes, but also in the last two years in the clothing line and small objects development is equally surprising.
At the beginning of the year, Hender Scheme in Tokyo Ebisu an auto parts factory opened its first flagship store brand ", together with ma -" carry out, and reconstruction of the clothing of the "Recreation" program.
"Su - Ma"
Business hours: 14:00 to 20:00
Address: Tokyo Shibuya ward, 2-17-20 Kyohko Hasegawa, the ratio of life.
TEL:03-6447-7448
As everyone knows the Japanese Vintage industry developed very mature, two processing HS will close to vintage clothing, leather sleeves in details with the details, make it become the one and only the vintage clothing, a sense, is also a kind of "innovation engraved".
When it comes to small objects, bell shaped cap, piggy bank, pen, and even skateboarding...... Japanese fan Hender Scheme to hand in the form presented in front of us, a small stone sauce is the love they brain hole, I don't know what will make a strange thing.
Tide circle favorite cross-border joint, Hender Scheme did not drag behind, but also for the Barneys department store, Dover, Street, Market and other boutique buyers shop to build a limited amount.
HS special for Dover Street Market
In 2016, it launched a series of joint slippers with the most popular The Inn Boutique Ace Hotel, which is cheaper than the average HS shoe, but also requires 140 knives.
Last year, Sacai teamed up with fashion brands launched two real wear and the gas field full of shoes, the heel of the shoe lace design is bright, but also for the tough shape into a trace of sweet, Sacai this year also has a series of spring and summer sandals produced.
Early this year, HS and Japan furniture brand Karimoku, launched a price of $552 thick wooden soles slippers, not to mention uncomfortable, expensive is true!
Well, these slippers also have a good friend, a pair of leather shoes.
Although the Hender Scheme and Adidas cooperation so that the increased visibility of the moment, but Bai Qiliang did not hope the cooperation of brand expansion help. He believes that the craftsman's time and energy are limited, and that expansion will only lower the quality of the product.
"Because of the manual production constraints, we need to cultivate more young craftsmen, the shoemaking craft handed down, slow down does not matter, it is important to keep pace. "Cypress said.
Today's small discussion: do you agree with the idea of Hender Scheme? Do you think his "Repetition" is plagiarism?
The editor, _ small stone paste special thanks to _ Angela
_ pictures from the network
The above content comes from "the Bund fashion" (micro signal: bund-style)
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