The first two weeks, the fashion brand MO Co. with the group makeup brand Rec (Rui Ke) announced the opening of the first independent stores in Shanghai.
Heard of the famous M.A.C, Rec who is it?
In building the "China first professional fashion make-up brand" determination, MO Co. began the development of Rec in early 2014, in April 2016 to become the "Shanghai fashion week official makeup" awareness, in June of the same year, Tmall opened a flagship store. Tmall flagship store to turn a circle, the price of cosmetic products in 30 - 300 yuan, sales volume.
Rec can be said to be the first local Chinese fashion brand beauty industry to eat crabs. On the other hand, the use of fashion x beauty formula, is a common routine.
Fast fashion brands to make use of inexpensive makeup for their own clothes to create popularity, fashion brands are compared with the low price of many brands of cosmetics and skin care products, so that more people close to the big name.
Stylenanda x 3CE
After buying the clothes, don't you want a lipstick?
Enthusiastic Korean friends should not be unfamiliar with the Korean fashion brand Stylenanda. In addition to the Korean large outfit exposure givers that earned good, the main factors to its fun and fashionable but also its great success.
2005, South Korean female college student Jin Suxi founded Stylenanda. Shop on the line after the amazing sales, once in the whirlwind of young girls, in 2009, Kim Sang on behalf of the spirit of promoting K-Beauty determination, the creation of Stylenanda's beauty brand 3CE.
3CE not only in the physical store and Stylenanda clothing sales, but also in the Stylenanda shopping site. After customers buy clothes, often colorful and cheap lipstick eye shadow and other attractions, such as bundling sales, making the contribution of 3CE in Stylenanda sales can not be underestimated.
Topshop
Beauty products more than clothing hedge"!
2010, the British fast fashion brand Topshop flagship store in Oxford street in London to open the United States one-stop service. Flagship store not only fashion and beauty products, and even nail shop, wigs and other services. More satisfying is that these products are priced less than 10 pounds. If you are bored in the afternoon, you can consider spending time in Topshop.
Topshop one-stop beauty of the success of many fast fashion brands have found that, compared to the seasonal fashion clothing, beauty products can be sustained for 1 to 2 years of steady appreciation of the fashion cycle. Because the types of beauty products are relatively fixed, can be maintained for a long time. The longer the customer stays in the store, the more helpful for the marketing of the product.
Other Stories
What we want is life style
2012, H M group's fast fashion brand Other Stories launched in the launch of beauty products. Each shop has a considerable part of the makeup to the United States, the United States and the United States and the United States and the United States and the United States and the United States and Canada, the United States and the United States and the United States and Canada, there are quite a few copies of the makeup to the United States, the United States and the United States and the United States and the United States and the United States and the United States and the United States and the United states".
Other Stories Beauty on the market, in addition to its suction eye packaging to win customers love, but also enhance the brand image. This makes fast fashion brands are aware of the importance of packaging for the brand.
H M Beauty
Aimed at young market, is cost-effective
In 2009, H M has introduced Hello Kitty limited make-up series, in order to achieve a low price in young people a good reputation. 2015, H M Beauty was formally launched, as fashion as to provide the public with the most popular trends and colors of the season.
H M organic body care series are printed with "Ecocert" certification, the whole line of products based on natural ingredients, safe and effective skin care. Packaging is now popular "frigidity" style, single product price control at $2.99 -24.99. Hit the hearts of young consumers.
Luxury brand fashion may be too expensive, but with the beauty of the brand line entry-level price, the general public is quite attractive.
Fashion big Dior and replica chanel bags is the pioneer of fashion cross-border beauty, now has a very complete independent operating system and product categories.
replica Louis Vuitton online founded the cosmetics R & D center, G, D Gucci and Procter & Gamble authorized cooperation, launched cosmetics perfume and other popular products, TOMFORD, Christian Louboutin and other designers very personality of the brand also launched a series of beauty, often out of stock.
Fashion brands have chosen cross-border beauty, the reason is not only due to the strong effect of the fashion brand affiliated beauty brand can obtain huge consumer groups, to earn more economic benefits; more because of the single category of goods is not enough to support the development of fashion brands from the long period, the diversification of products has become a brand inevitable the trend of strong.
For customers, the fashion brand "one-stop" service will provide a more complete and intimate, refined to the makeup styling with. The rapid development of social media also makes the younger generation of customers on the price is relatively reasonable beauty products increasingly.
For the late start, but the rapid development of China's fashion brands, in the end will be in fashion x beauty formula in how to achieve? It is better to go to the counter to buy lipstick, try to have the right to speak!
The _ Seoul editor _ stone Jiangtu bolak _ from the network
The above comes from "the Bund fashion" (micro signal: bund-style)
Has authorized the fast Copyright (www.kbanquan.com) on the copyright of the article to investigate and rights.
Welcome to share. Reprint please indicate the source.
THE END -
Related tags:
brand
Lipstick
Major suit
Latest fashion
clothes
Cosmetics
Formula
Makeup series
Product line
High cost performance
Forerunner
Seasonality
General
Kexin
Wig
category
没有评论:
发表评论