NIKE is the world's most valuable fashion brand

The British brand consulting firm Brand Finance recently released the 2017 annual "world's most valuable are the top 50 brands", NIKE still topped the list, followed by H M and ZARA two fast fashion brand, the luxury brand is only replica Louis Vuitton online in the top five, domestic week blessing and Anta into the top 50 the list, compared with last year ranking increased.

Brand Finance evaluation standard in addition to sales, market share, but also the comprehensive consideration of consumer brand familiarity, loyalty, and brand reputation, marketing investment, employee satisfaction and other factors. Although the past two years, NIKE's sports brand dominance has been a strong impact from Adidas and Under Armour, but at least so far still ranked the world's most valuable brand fashion industry position. Brand Finance gives the brand value of more than 210 billion yuan, more than the top NIKE H of nearly 90 billion M.

However, although the brand value of NIKE to 210 billion, far more than the Adidas and Under Armour, is three times more than the adidas 68 billion, five times more than the UA 40 billion, but another data is just the reverse. Brand value compared to last year's data, NIKE grew by 13.3%, while the growth rate of Adidas and UA were up to 43.3% and 42.7%, respectively. The biggest reason for this situation is probably in the sports brand fashion on the road, NIKE strategy to be more conservative than adidas.

Luxury brand winter looks fast fashion in the spring, H M saved last year in second, and were compared with ZARA UNIQLO last year rose one, was driving them down is just a row in the top two luxury brands replica Louis Vuitton bags and Herm s. Judging from the number of brands on the list as well as last year's ranking, relatively light luxury brand performance is better.

Marc Jacobs 2017 autumn conference background

The overall list does not have much unexpected plot, in addition to Marc Jacobs. As one of the few in the list last year did not enter the top 50 brands, Marc Jacobs jumped into the ranks of the top ten list, the brand value of almost doubled to reach 9 billion 300 million yuan. However, from the current situation, the brand's performance is not very satisfactory, and even replica Louis Vuitton handbagsMH group CEO in the meeting with investors, said: compared to Trump, we are more worried about Marc Jacobs. Brand Finance "this decision should be more optimistic about the prospects for the development of brand in the future, especially now, it is the only brand of LVMH group, the group should absorb the experience, more in the operation time.