Rolex: our development process is extremely difficult

Author: can not sing "time story" of the big right

This article, following Timex, Seiko, the third time I write a watch... Remember... Before the Seiko article, but I clearly show himself as Grand Seiko diehard powder identity, today suddenly to write Rolex, or very awkward...

But still, the A thing has its cause. on a business trip to Shanghai last week, just to catch up with, is located in Shanghai the Bund brand experience center "Rolex world - World" exhibition, in addition to a series of new year Basel watch fair show oyster watch and watch CELLINI, more abundant historical information and Rolex brand watches manufacturing process.

Take advantage of this opportunity, big right, I sort out a variety of cold knowledge on Rolex, as well as behind the "hard" process, so ~ to share ~!

"This year, Rolex's original Sea-Dweller to celebrate the birth of 50th anniversary Perpetual Sea-Dweller Ref.126600 launched Oyster.

But before talking about the Rolex watch technology, we can't avoid the simple introduction.

Although, basically no one knows Rolex, both in the past 80, the 90s Hongkong film, or as a Hip-Hop singer NAS, super drug Pablo Escobar from the cafe, Rolex, is imperceptibly into our life. (although I can't afford it!)

But, in other words, do you really know Rolex? Do you know why it is so well respected for this brand? Do you know all the techniques behind a watch?

The Rolex Daytona Ref. 6239/6241, is called Paul Newman Rolex many fans, know why?

The reason is that the famous American actor Paul Newman wore in the 1969 film "Winning" in this table.

In 1905, Wilsdorf and Davies (Wilsdorf Davis) company was established in London, specializing in the distribution of watches and clocks, and by 1908 the company registered the "Rolex" brand.

The founder of Rolex Hans Wilsdorf

Interestingly, many people mistakenly believe that Rolex is a thorough Swiss brand, but otherwise, the predecessor of the family should be British, but chose to register in La Schade Finn in switzerland.

Moreover, the brand name is quite interesting, is Wilsdorf Rolex, in 1908, on a London bus, this name is to, and the choice to the name as a brand name, there are five reasons:

1, streamline, as long as there are five letters

2 、 easy to pronounce in all kinds of languages

3, the pronunciation is also pleasant to hear

4, easy to remember

5, in the movement and the dial are very aesthetic

Big right, I boldly guess a bit, Rolex Logo on the five lines, perhaps on behalf of the five reasons ~!

As for Rolex, why can we be respected by all walks of life?

I think it should be roughly divided into two cases.

The first case is: to have the knowledge of watch brands, or are not professionals who love Rolex, select Rolex, in addition to "," value "is a very important reason.

50 years ago, a soldier who obey their superiors, with a price of $120 to buy a 1960 with an annual output of the first GMT Master, 50 years later, in the United States Antiques Roadshow Kam Po program, the host told him, according to the current valuation, now the price of the watch in 65000 to $75000.

In May this year, the British auction Phillips Swiss watches Geneva auction, a named "The Legend" Ref. 6263 Daytona Paul Newman gold With Lemon Grene Dial for $$3717906 price, became the history of the highest value of Rolex Daytona.

Once and for all, this is not casual.

"Written by the famous critic Gisbert Brunner watch" The Watch Book:Rolex ", which included Rolex in the 112 year history of the rarest and most expensive, the most representative and the most innovative watch, July 15th has been in Amazon for $55 for reservation.

The second case: it is for the watch of the players, why would like Rolex, I think this will have to elaborate, and the reason why, inseparable from the nature of Rolex watches are the details of the process.

As a century watch brand with a historical accumulation, a variety of techniques presented on a watch can be much more refined than you think.

Also, people was a thief to have the confidence, in a presentation, he screamed: "because the development process is extremely difficult, no one dare to try, so no need to apply for a patent," what is the "black technology" before it can be so confident, "talked wildly" we announced in the next the following.

In this Shanghai the Bund Rolex world - World ", is the most attractive is a book called" Rolex way "books, from the beginning to enter the pavilion, you can feel a sense of awe, not just because of poverty, there was a delicate technology as the acme of perfection.

(because there are so many processes, I choose only six to talk to the older brothers)

In 1926, the world's first waterproof watch case made by Rolex, this case will be the bottom cover and the winding crown tightened on a case, to ensure water depth of at least 1000 meters level, and provide good protection for the precise movement, now we see every Rolex of oyster perpetual watch is equipped with this case.

Red and blue double color Cerachrom rings, which are once considered to be impossible, are made of this kind of high-tech ceramic parts.

In 2014, Rolex in the table on the II Greenwich show for the first time in front of the public, combines with new technology available and the classic double color Cerachrom ring, made of a block of ceramic diamond polishing, double color ratio clearly gives a very strong sense of visual impact.

Cerachrom outer ring

By Rolex developed and patented technology, a complete manufacturing plant in Rolex made of extremely hard outer ring, ceramics, watch the outer ring can ensure anti scratch and anti erosion, and never fade, the scale sharp and engraved figures, are filled with a thin layer of gold or platinum, ensure clear reading.

Triangle pit outer ring

The outer ring is used to watch the first Rolex crystal glass is screwed into the case, is a very important part in the Rolex oyster watch was born in 1926, 18ct Gold casting, today has become one of the most representative features of Rolex.

Ring Command outer ring

A rotating ring interacts with the watch movement, you can set multiple close function through easy operation, is one of the main characteristics of II and Sky-Dweller type yacht Malibu watch.

Two-way outer ring system

A very interesting and clever structure, the outer circle rotates in two directions, the ad hoc concave ring and triangle spring make the torque stability.

Moreover, applications in different watches are have different functions, like to apply in the Greenwich II, to indicate the time of the second time zone, and the application in the yacht Malibu, is able to accurately monitor the sailing time.

Named after the Greek myth of the monocular giant, made from scratch resistance of the blue crystal, and installed in the crystal mirror, with a double anti reflective layer, to ensure that the read date is more clean, magnifier technology patent Rolex in 1953, one of the iconic brand watches.

A small convex lens has so much knowledge, I didn't expect it!

Double lock crown

A waterproof screw in crown, design concepts from the submarine hatch, Rolex watch crown with a little, two or a small row, depending on the material, equipped with double seal area, to ensure that the water depth of 1000 meters.

Three on the list of crown padlock

The same is waterproof screw in crown, and the front is different, it is equipped with three waterproof function, is to enhance the waterproof function of diving tables set up, with three points to remember, a symbol of the three heavy seal design, the parts are assembled into more than ten pieces.

In 1970, it was used for new watches, when the water depth had reached 3900 meters without any modification.

Rolex dial

There are thousands of styles in the Rolex workshop, most of which are designed and manufactured by hand. The hour mark is made of 18ct gold.

Green crystal mirror

By the Rolex in 2007 developed unique green crystal watch mirror, no scratch, do not fade, only available in the Milgauss watch, light green color penetration piece of crystal mirror, makes the hypotenuse showing an almost fluorescence effect.

The "Rolex way" this book introduces in this mirror, people directly write: "because the development process is extremely difficult, no one dare to try, so no need to apply for a patent can only be said to pull"... Ah...

However, I believe you after seeing these, also can understand, so Rolex can "bluster", or there is a certain confidence in, although Roelx is a watch brand, but its existence seems to have crossed the limits.

American hip-hop singer NAS shared his first experience with Rolex, when a girl said to him, "Hey, your new watch is really beautiful."."

His reply was: "this is not a watch. This is Rolex."."

The same is true for other people. There are more elaborate and advanced tables than Rolex, but Rolex is such a phenomenal place that many people buy it and rush it for that reason.

But, for me, I couldn't have bought it, because..!

Uh... Well, no nonsense...

Finally, or share a video to the big brothers, Rolex Oscar became the largest sponsor brand when the rest time put the video in the middle of this year, it will be over the watch appeared in the picture on the screen and compiled into a minute of advertising, among the many star appearance, called classic.

Related labels:

Rolex

U.S.A

Switzerland

Winning

Time story