"Do you know that UR is a domestic brand?" he said
These two days, "sea orchid house cast 100 million marriage UR" news, a lot of people have seen it, as the two local brands, the heat has been skyrocketing, what? UR is also domestic?
UR
You may feel like UR before the subconscious abroad, but the country is not clear, in fact, UR headquarters is located in Guangzhou, is also a domestic brand founder Li Mingguang, indeed, from the beginning of the UR modeled on the ZARA mode of operation.
Clothing positioning in the fast fashion field, mainly for 20-40 year old urban white-collar workers, the introduction of cost-effective products ~ style than H M to look better, cheaper than ZARA ~!
As fast fashion, women's style is real complex, Sen female, wild, punk, quiet, OL, these are reflected, anyway, the trend of what wind blowing, UR what money ~!
On the one hand, many fashionable films will be taken every year, and the boundaries of traditional Chinese soil tide will be drawn at any moment. On the other hand, UR's store continues to expand, the location of the same mind, really fast fashion shop open where, UR on where to open, you have to mix to the mall, so that you can not distinguish between silly!
Products, designers also regularly participate in major release show, access to the latest trend elements
Fast, a small amount of multi chain production, to simple + fashion as the main line, to develop a variety of styles of goods, shops are also guaranteed on a new two times a week ~!
UR really count as ZARA in the domestic brands, in fact, there are many similar brands are slowly growing ~ invested 1 hundred million stake in UR's "sea orchid house", this two years, painting style is becoming fast, do not know.
HLA sea orchid house
To do a sound domestic clothing brand, can not escape is to hit the CCTV advertising, sheep sheep sheep is Hengyuanxiang, man's wardrobe is sea orchid house, whether it is sea orchid house let Yin Xiaotian fire and Yin Xiaotian let sea orchid house fire, don't bother you to not let go. You remember.
Early company marketing strategy is: Hai Lan's home two times a year procurement plan, their basic design is not product, designed by suppliers, you make what I do not care, I am responsible for your sale. Therefore, the procurement back, there will be advertising that the year two times to visit the sea of home ~ ~ two times a year, no new feeling, is not intended to open it? ZARA also has a new feeling of it every day. (like _ person) with
Yin Xiaotian said that if the village gas is too heavy, then later replaced by Du Chun is hot eye _ (": 3 / _) total feeling is the old market in the main, sweater shirt + + jacket also tie into the collocation sweater, it's now even country love story is not so wear.
Since this year the sea orchid house shouted "big UNIQLO", the product is indeed better than a few years ago to do a little better, also launched a number of self-developed products, before the introduction of machine washable suit, to participate in the interview as a graduate student, one thousand yuan price can be considered.
The new color change into advertising cold wind, white ice wall and wearing a blue cotton clothes Lin dog, can be said to be quite textured.
Changed style, Houhai orchid home product also began to emphasize aesthetic, often find a few designers jointly. First announced in September last year, and XANDER ZHOU (a very famous designer) cooperation, the introduction of XANDER ZHOU + HLA joint cooperation, the degree of mutation in the style of people a little unprepared.
Cooperate with basic series of Hooded sweatshirts, jackets and jeans jacket and other models, adding Out of Service letters like slogans, looks like the price is not expensive ~ with an air of importance.
Fan master also looked at the official website, no longer before the township cadres feel, style is also more and more normal ~!
ERDOS Erdos
Mention Erdos, a lot of people can think of his home woollen sweater first ~ as Chinese dress mark brand, China cashmere industry wind vane, have held the important position in a lot of people's hearts all the time.
Erdos from cashmere products started, these years have been following the trend of men's clothing, women's clothing, cashmere, three aspects of development.
The spring and summer of 17 comfortable and elegant as the main line, the peony powder and used in the design of light blue grey clothes fresh.
This year's winter and autumn are also adding more advanced gray color, retro and fashionable ~!
The official website is also a big cousin field a variety of tall, style is more and more big.
As a domestic clothing brand, Ordos or by virtue of good quality and elegant style has won a lot of star like, and cashmere this material has always been the elite and favorite fabric.
When the cold passes through your clothes, the cold wind rolls your hair, only a cashmere coat is the proof of your inner heart!
Ochirly ochirly
It is a women's brand become fashionable for a time, although Florence has stressed that he is from Italy, but in fact is the first with the "love" of the Chinese, with the name of English. Open (~ ~ part)
Often, 50 percent off ladies wind, early version suitable for Asians to help bring a lot of loyal fans. But the early style always gives people a strong feeling ~!
Either the flaming lips, or elegant Upper East beauties ~ feels exaggerated (it is no grade ~ domestic brands)
Now, the style adds more street elements, more real ground gas, after all, a large part of the market in china. The model also invited Ken and the cold face queen, but still seemed to want to rise again ~!
TRENDIANO
After going to talk about the main ochirly, van TRENDIANO, this brand and ochirly belong to a company, but also domestic brands ~ (a lot of people really think foreign brand)
The British TRENDIANO wave starting point, fusion of European and American popular culture and international fashion concept, it is an imitation of international big way, but not between clothing brands are copied to copy it ~ "(like _ person) with
Yuri pleskun AW16
In fact, the poster can be seen in the streets, the main line brand trendsetter ~ and a lot of styles and tide brand price is almost as like as two peas, relatively close to the people, are the domestic brands in the tide
The official website also maintains "cool tide" style, many people do not understand, may think is really a tide card. But TRENDIANO workmanship, design (paragraph) has been quite satisfactory, walk street route trendsetter students can buy to wear.
PEACEBIRD Taiping bird
Peacebird men's clothing is also a burst of fire, open new clothes on new speed comparable, but also rely on selling copy copy copy ~ with different, early peacebird imitate all, and love all kinds of flowers (3 / _: "_)
PEACEBIRD on the left, Givenchy on the right
All kinds of love ~ Suihua
Later Zhang Liang endorsement, style change, forced to change high ~ and launched the women's series.
Now launched products more simple and generous, slowly wash white ~!
In fact, in addition to the above, and Smith Barney, JACK&JONES and GXG etc. some domestic brands will also refer to the fashion elements and some mature marketing at the same time slowly transition ~ transformation, let us wait and see.
Related labels:
Sea orchid house
fashion
Erdos
Yin Xiaotian
grace
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