Transboundary? They're going to make a big deal

The big eyes, now the crossover is not only exert their talent with more means, is a new strategy for income and that is not what fresh thing. But there are always some brands or wizards, a cross will be able to make a big news.

Who are they?

"Pseudo? "

Vetements dry cleaners

Everyone must understand how the fire Vetements in the past year, celebrities and fashion bloggers at the airport or the street shot to various styles of Vetements wear flowers.

Rihanna Kendall Chiara Ferragni

Ss17

Not satisfied with just popular, shortly before Vetements Melbourne Avenue in Losangeles, a dry cleaning shop, also posted a list with an air of importance, cooperation is a concept store buyers Maxfield Store.

Maxfield is not an ordinary buyers shop, it was named "one of the 30 Instagram on the popular Losangeles attractions", is the stars and paparazzi gathering place. The shop is the collection of buyers carefully selected items, the layout is also very special. It is not regularly with different designers or brands to create their own shops into different themes of different space, and this is also the case with the Vetements cooperation.

Is this really cross it? Vetements also did a dry cleaning shop? Certainly not. Although Vetements either from the store or shop furnishings decoration, looks like a very dry cleaners, but in fact, this is just a Vetements in the LA opened a new period of limited shops.

The seller in the clothing on the cover of transparent bags, hanging on the transfer rack, like a dry cleaners. For a time, the shop has attracted people from all over the place. For them, it is better to enjoy this "laundry" brought about by a special trading experience. In addition, Vetements also in conjunction with Dr. Martens brought several boots.

Define a series of sweater

Vetements seems to have been no shortage of creativity, as early as last year has also been opened in South Korea, a similar limited shops, including products such as last season's raincoats are full of their own ideas.

Vetements this pseudo cross-border really creative, they piled up a lot of old clothes in front of the window, thus showing the excessive production of clothing and fashion over consumption concept. In a seemingly no matter what attitude you want to know what kind of clothes you want to buy in the invisible attitude to promote the mass consumption.

Luxury brand cross-border catering industry?

replica Prada handbags art foundation Cafe

And Vetements pseudo cross different, replica Prada handbags is really open a restaurant. In the view of fashion all-powerful is not enough, but also went to the catering industry for a.

Look at the map may feel familiar, blue color tone is not difficult to let you think of the film "Budapest Hotel". Bar Luce as a replica Prada bags art foundation, a cultural exhibition hall, mainly to protect the art and culture. The design of the cafe is penned by the famous director Weiss Anderson personally. In addition to the famous Budapest Hotel shadow, also from the "brothers" and "Milan local miracle" in the two film inspired.

Anderson and replica Prada handbags have worked many times, for example, Prada has organized a theme exhibition store for the movie "Budapest Hotel", the designer designed to restore some of the scenes of the film. For example, Anderson and Roman Coppola teamed up for the Prada "candy" series of perfume shoot the ad "Candy".

replica Prada handbags:Candy

Anderson himself is a director of attention to detail and color, in the design of the cafe naturally, but his unique color. Light colored dessert cake seems to be trying to get closer to the film, even the menu is pink powder is very fresh, in the vision of great satisfaction.

Compared to enjoy the food in this cafe, we may be more willing to go here to feel the movie screen and wonderful visual enjoyment. replica Prada bags to the restaurant of the "crossover" is very successful.

Chanel restaurant:

Beige Alain Ducasse

The luxury goods industry seems to hold the direction of development of the catering industry has a special liking, has always been to "simple" elegant incense grandmother in Tokyo opened a Michelin restaurant only one in the world.

And do not talk about the price of its environment and food, just the idea of this, Chanel is also done a bit.

Karl creats lipstick shaped cake for Chanel Restaurant

The restaurant with Chanel as in the past the elegant and noble line, now the brand gradually penetrate into the way of life, which is not only the material of luxury and fashion.

"The most important thing for the modern people is not the commodity, but the attitude of life," MiucciaPrada said. "Now there have been many fashion brands to enter the catering industry, the Empress Dowager Vivienne Westwood brand have opened a coffee shop in Hongkong, Shanghai and Gucci, many brand Hermes have also opened a cafe - this is probably reflected a generation of young consumption, enjoy the change in the way of the.

Can a gardener cross the fashion world?

Azuma Makoto

Hermes Window Display - Azuma Makoto

From Japan Azuma Makoto for the flower master gardeners can not only stay in the understanding of the cut flowers, the flowers he regarded as an art exhibit, and even become a show highlight, amazing effect.

Dries Van Spring 2017 at Fashion Paris Week Noten

"Flower called design elements never fade fashion, because it symbolizes beauty, tenacity, vitality, and the moment everything. Through all kinds of fashion, fashion has always reflected the spirit of our times. "Azuma Makoto reverence for nature, love nature, and love art. He and Fendi, Hermes and other brands have cooperation, through these ways for people to study him in various areas of nature and the beauty of publicity.

In fact, such as Azuma Makoto crossover is not uncommon. The famous architect Zaza Hadid, although last year has died, but she not only left us design as well as China capital Beijing landmark building, the Milky Way SOHO and the Guangzhou opera house, completed many famous projects, also cross-border design shoes, necklaces, and LV made handbags.

Zaha and Lafayette

Even Rihanna, want to cross when the designer's heart had accentuates, in cooperation with Puma a few shoes sell quite hot. Showbiz stars, music...... more and more cross-border fashion circle and the business is done fast, can not say that every transition are successful, but at least in part, people are constantly trying to find their own positioning.

Everyone is constantly developing, the creative imagination is endless. We don't want to be tied down in the restrictions and fetters are limited in the definition of others, or their own professional. If we can make others through efforts to break the traditional amazing thing, then maybe we can come up with a "big news".