cheapnews: 1+1 > 2? These joint models means you're not wrong

Today, the joint is more speculation on both sides

However, as long as the design in place, no one is afraid to pay

Whenever we think of the joint is mixed, joy is that there may be an opportunity to buy, the worry is basically swept away by the dealer. Ten years ago a golden age gone for ever, the joint is both more speculation and misappropriating behavior.

With the rapid warming effect of the star, singer, actor, red net "part-time" to start a joint Kanye, West, Rihanna and GIGI are the best examples without mention. Of course, the cooperation with the music singer is also in recent years before the rise of the trend, before the more see is the designer and artist.

In fact, the joint series is not something new. As early as more than 30 years ago, the U.S. designer Halston and low-end retailers JC Penney launched a series, is the first designer and retailer jointly launched series.

After the cooperation with the JC Penney Halston, senior department store Bergdorf Goodman immediately stop selling Halston products, they feel that this cooperation so that the big brands such as Halston self worth, become very cheap. (look at how gorgeous Halston's original design is, you'll see.)

That being the case, why do designers work with these retailers?

2004 H M and cheap replica chanel handbags designer Karl Lagerfeld, launched the first joint H M series. According to reports, the old Karl from the cooperation of one million dollars. After that, more and more large low-end retailers to the designers olive branch.

May 2015 sale of H M and Balmain joint series, is said to be Balmain brand side to fight for their own.

Brand side choose joint, the reasons will be the following:

One

1+1 > 2, Win-Win

For example, Nike and Supreme perennial cooperation. Such a joint work, and even do not need too many marketing, it will get a lot of sought after and pro gaze, the two sides no doubt cooperation win-win.

Two

Support the joint cooperation in the relative need to help the party

It is good to join forces, but when there are some brands encounter difficulties, choose to use a joint way to prove themselves, or to return to the center of sight of consumers, is a very good choice. If the joint party itself has a strong enough appeal and the status of rivers and lakes, on the other side is very big help.

Three

Rich brand and product style and image

Give consumers more stimulation and choice

In fact, different brands have their own unique and fixed style, generally will not easily change. But occasionally try to joint way, but can give consumers a completely different feeling, and let their products show more styles. For example, in recent years, frequent cooperation replica Louis Vuitton bags.

Louis Vuitton has over a hundred years of history, there are numerous luxury brands under the parent company cheap replica Louis Vuitton handbagsMH, in addition to carrying the turnover of each season, as well as the "LV" the historical significance of these two letters. As long as the slightest mistake, the brand's reputation has fallen to the bottom of the century. But conservative to conservative, a pot of business want to break through, or the need for surprising innovation cooperation. The following cooperation projects, some of them are expected, but some of them are stepping on the bold line. Can not afford to "LV" this century business? Leave the reader to decide:

Frank Gehry

To cooperate with the number of replica Louis Vuitton bags most frequently, it should be the master of architecture Frank Gehry. He is the largest cooperation with the brand, is in the sixteen District of Paris, France Foundation Louis Vuitton. Located in the surrounding area of the park and luxury residential area, when there was a lot of opposition to the public.

By the beginning of 2001, the idea, after 13 years, the cost of more than $140 million, an area of 120 thousand square feet of streamline construction finally opened in 2014, became replica Louis Vuitton online to promote art and culture center. In recent years, Frank Gehry is also often involved in the cooperation of handbags and window items, with a very close relationship with the brand.

Sichuan Ling Rei Kawakubo | Kubota

Two years ago cheap replica Louis Vuitton handbags launched a "Celebrating Monogram" project, as the name suggests, is the classic LV pattern: how to make this tribute has become synonymous with the nouveau riche sign become the eternal classic, full of creativity? They found 6 design six different types of handbags for the special status of the master, in addition to the famous Frank Gehry, Karl Lagerfeld, Cindy Sherman's name, the only Asian representative is Comme des Garcons Wakubo Rei.

We all feel that the bag should be complete, but in the above hollowed out three holes, subversion of the elegant taste of the cognitive, but also with her then launched a series of echoes. The first Louis Weedon store in 1978 for the first time Wakubo Rei visited Japan, interested in French design process, she will use its radical but connotation in Louis Weedon's classic Sac Plat handbag.

Jeff Koons

Jeff Koons recently launched with LV oil painting series should be the focus of discussion. 62 year old Jeff Koons without any tiredness, design is still full of fun. As a child he trouble Art Museum, many masterpieces include: Monet's "luncheon on the grass", Da Vince's "Monalisa", "Marrs, Titian's Ares the God of Venus and God of love" into a single product such as handbags and silk printing, with polished LV and Monogram Metal Sign - a lot people have criticized this is bad taste, contrary to the intention of creation.

In the end is good or not, there is no significance, in addition to the decision to leave consumers, but also look at these handbags retained 100 years later, how do you evaluate.

Yayoi Kusama | Kusama

Kusama is getting old, did not turn for the better, but more and more high-profile, the number of exhibitions have become more frequent, in 2012 she was still the epoch-making work with LV. Was the creative director Marc Jacob personally came to the door, with the hope that the cooperation between the Yayoi grass, the grass is in charge of wave, and Marc Jacobs will play the rest of the creative style and product creation of a series of red, black and yellow.

After LV's blessing and a strong public relations promotion, even people who have no interest in fashion are aware of this cooperation, is the artist and fashion brands a demonstration, it is Marc Jacob left a great success before LV.

Supreme

Supreme and Louis Vuitton, a representative of the streets, a representative of elegance, a High, a Low, the original two are not related. Love with legal action against misappropriation of trademark LV, once in 2000 to mark the theft of bad child Supreme court. However, shopping malls can be enemies or friends. The creative stage Nicolas Ghesquiere responsible for the pilot and Kim Jones, the typical personality are not Louis Vuitton the past "high-grade, atmosphere", but because the brand image to find hope for reform, Supreme launched a series of "printed on the LV Monogram Supreme commodity".

Like Jeff Koons cooperation, reputation mixed. In any case, this is a reversal of the world's "High Fashion" imagination.

The key that speculation and misappropriating for consumers is not so important, as long as the design is in place, is not afraid to pay, not have so a word: "God willing to money to buy"! Don't want to be so complicated, buy happy.