2017年5月25日星期四

A new wave of "heavy UNIQLO aspect" announced

Authors: your old chap, RAY

The glorious deeds of UNIQLO in the past few years, it is spread throughout the streets and lanes, a variety of topics in various joint models, breaking the rules of the market feat, and affects the will of the people.

We have been looking forward to the next, what will be placed a big move, but it seems like we never guess, what's your next plan.

Maybe one day, UNIQLO put Starbucks open to their store.

Or, we can buy in the store UNIQLO "POPEYE", "GINZA" like Japan Chanticleer fashion magazine.

Even a village uplifting album with a price tag of uniqlo.

^ "a RAY, you don't tell me that Murakami Takashi is ready to cooperate and UNIQLO! I can't wait!"

As I fantasize about these scenes, pop! Someone patted me on the back of the head, and then whispered in my ear: "little RAY, in fact, UNIQLO stores in New York, has done so, in the Soho District of New York UNIQLO stores now have specialized books, while in the Fifth Avenue UNIQLO global flagship store... Yes, shopping... Tired you can drink a cup of star dad"

The Soho District of New York UNIQLO stores, next to the book here

OK, the story did not go down, going back to the topic, about Murakami Takashi and UNIQLO cooperation......

No, what exactly is a series of "on the next stage of UNIQLO's blockbuster watch"? With these questions, I'll go to New York UNIQLO 2017 autumn and winter preview meeting to find out.

Above the UNIQLO bookstore and UNIQLO Starbucks shop shop is actually my trip to New York to see the new thing, and the trip to New York, it Chinese district staff Miss sister also the concept of "UNIQLO bookstore" is very interested in, so I wait not to the domestic "UNIQLO bookstore"!

What time can enter Chinese or unknown UNIQLO bookstore.

But this time in New York, I can confirm that the autumn and winter of this year, UNIQLO will continue to use various sincerity to consolidate their "mobile arena" status, and to "UNIQLO Celebrates Everyday powerful Life" as a new theme to the interpretation of the concept of LifeWear!

Today, we still stand in the trend of the position, from the point of view of young people's life, to explain to you UNIQLO 2017 autumn and winter preview of the heavy points.

First, the all-round trend of protection

UNIQLO U still eye-catching

The experience of the past two wave of baptism, led by former cheap replica Hermes handbags UK designer Lemaire teacher UNIQLO U series has a firm foothold in the UNIQLO family, and to the third wave of autumn and winter this year, a series of U to deliver the goods.

The UNIQLO U 2017FW in New York Exhibition Preview

The UNIQLO U 2017FW men's section

The UNIQLO U 2017FW women

We can see that the U series, while continuing the high texture and simplicity of the wind, focuses more on style changes and offers more color choices.

Even UNIQLO U is 3 parts go from the color line, big red "universal bag" is not let your eyes light up? It is said that the people who tread on the front of the trend now hang out a parcel.

If you want to choose one of my favorite U series of new products, and that is the following figure, this man's fleece, sleeveless coat, definitely the trend of the most favorite autumn and winter layer modeling, grace, you know! And look at that handsome zip pocket.

U series of women, to ensure high quality at the same time there are still various eye-catching tailoring, I couldn't help talking about a sentence: my brother Lemaire society, people not much ~ words

The big red overalls? Yes.

Refocus on the details of the U series, and new discoveries have been made in this season's U series, with many clothes incorporating the thumb hole design.

Even the cuffs of a sweater have such a "sense of function" design. Why do you want to do this? With this question I asked UNIQLO global creative director Shu Hung, she explained my doubts with a scene of life, the life scene is "winter biking, you want your hand to warm".

The UNIQLO global creative director Shu Hung

We all know that UNIQLO is always talking about LifeWear, then what is the LifeWear? I think the concept of a big brand, small to a detailed design, can be the embodiment of LifeWear, and this sweater thumb hole is LifeWear.

Two, not heavy or non soil

UNIQLO down jacket evolution

As a matter of fact, the fall of last year I really bought several pieces of Ultra Light Down's jacket, vest, also has the U series, I admit, I began to Ultra Light Down is simple, because a lot of money are designed collarless jacket, which is essential for Japanese style clothing collar the outfit, can deal with many winter scenes of life.

Especially for the popular trend of young people, when the weather is cold, you don't want to wear a bloated down jacket, just want to wear handsome tooling or uniforms, then take a collarless Ultra Light Down is really a sweet mother like, both warm and will not affect the other.

The Ins found in an old driver @Jaesung Lee has added to the Ultra Light Down love

I later discovered that the Ultra Light Down in addition to the outfit, the advantages of lightweight and easy to incorporate the cuddly, every trip, I will in my backpack such a small package, and light and do not take a place, if you do so, give me five!

Well, anyway, I have feelings for Ultra Light Down, so this time I went to New York, and when I saw a new season of Ultra Light Down, there was a strange intimacy.

And it tied itself to a balloon, suspended in the air, and you were right!

In addition to the Ultra Light Down is more lightweight, UNIQLO jacket this year there is a big upgrade, is to launch a seamless technology, such clothing surface between each piece of feather transition is of great sense of technology, let down jacket is no longer the Michelin.

Three, take the king

AIRism HEATTECH Advanced Edition

What's the use of a bottoming shirt? I believe that many young people who are in touch with the trend of fashion, originally wearing a jacket, are for the sense of hierarchy, so visually more effective.

But in my heart, there is a shirt very important role, is to protect your clothes, why do you say, I believe you have feeling, when you sweat, clothes is very easy to taste, and wear a day to wash. If a jacket can suck and drain your sweat, it will mean that your outer coat will last longer.

The preview will use New York's experiment shows AIRism in addition to taste and the effect of moisture absorption, can be seen by comparing the AIRism compared to the common material advantage, so the AIRism when the shirt would be a good choice.

The sealing ability of the container in AIRism moisture absorption than the more common polyester fiber

To the autumn and winter, warm performance bottoming shirt is particularly important, UNIQLO HEATTECH we are not unfamiliar, the winter of this year, in addition to HEATTECH, there are more warm and HEATTECH Extra Warm HEATTECH Ultra Warm and cope with the cold.

Three levels of HEATTECH will be as much as possible to ensure the light and close, so, in this era of science and technology in warm, really does not have to put himself into a ball, the election of a shirt, you can do more with less.

Four, irreplaceable classic

Disney jeans series Co

We previously reported by a large space in Japan UNIQLO fabric supplier Kaihara Pui original factory (portal), then a RAY can also feel all good for this "made in Japan" denim fabric, since the market response is good, no reason not to continue, so the winter of this year, some of the products UNIQLO DENIM cowboy series will continue to use Kaihara fabric.

* UNIQLO DENIM 2017FW

Everyone's favorite denim fabric, jeans, will continue.

About UNIQLO cowboy series another heavy aspect, is in the winter of this year, UNIQLO tannins (UNIQLO DENIM INNOVATION CENTER Innovation Center) research also officially released.

What exactly is the tannin innovation center? Some general, that is devoted to the study of new technology new denim fabric, denim, said really, is to let the jeans have become more comfortable, for example, in order to let the love disco innovation center with young people to jump higher, has developed a Denim-Look is like sport pants, sports pants jeans, really could not be more considerate.

The innovation center director Masaaki UNIQLO with uncle Matsubara will be some new period very carefully to the media to explain the changes in New York preview UNIQLO jeans.

So, in my mind, the tannin innovation center is an important part of reshaping the classics.

When it comes to classic and remodeling, UNIQLO jeans series is a good example of UNIQLO's long-term cooperation with Disney series also have to mention success.

"Today I have to play this year UNIQLO x Disney this film, style has been completely out of the previous UNIQLO style, even the BGM is then de Huan

In the 2017 winter, UNIQLO's collaboration with Disney will embrace more vintage style, and will start in the form of traveling around the world.

Those in Tokyo and Shanghai Mickey

In addition, I also found that the theme of the Yokosuka Disney jacket. I see Yokosuka in UNIQLO world, or very surprised, but also from another point of view that UNIQLO's more and more attention to the market trend of the determination of young people.

Five, and harvest fruit season

JW Anderson, good teacher!

Spring is the season of XX, autumn is the harvest season each year, last autumn, UNIQLO gave us a big fruit, this year is no exception, in New York's preview above, UNIQLO officially announced this year's super heavyweight news, later bombed everywhere.

That's him, JW Anderson, the creative director of LOEWE now. What's LOEWE? Well, you'd better ask the lady next to you About the JW Anderson and UNIQLO's cooperation, RAY has seen a wave of senior industry wind assessment at home and abroad around the media.

The conclusion is... You have to grab it again!

According to the current news, this year a series of cooperation, will be released in August, there are also men's dress, from British style retro, so, if you want to go to the next one after another around the rise of retro activities, can wear JW Anderson teacher battle street.

In fact, long announced the first UNIQLO x JW Anderson in the film, we can see a part of the JW Anderson UNIQLO design clothing

As for the JW Anderson series, will it be launched in the future? Uncertain。

I think, in accordance with the rhythm of UNIQLO, should see the first wave of cooperation series of market reaction, and then consider whether the future will continue to cooperate, then, this is also considered? I have a little not imagine, and teacher Lemaire, and JW Anderson's teacher...... don't forget, we have continued to work in NIGO greatly.

So what are the special plans for UT's future in NIGO?

Since this time the UNIQLO will do preview in New York, it would have to say UT SPRZ NY (Surprise New York series is amazing, New York) to the New York modern art as a source of inspiration in this series of cooperation has also ushered in a large change in turn the world upside down.

Have star dad in the article mentioned at the beginning of the Fifth Avenue flagship store UNIQLO two, now officially opened the SPRZ NY concept store.

The future will be as a base for the New York art spread to the world, as it happens, NIGO is New York modern art faithful yongcu, remember NIGO old house in the "Andy Warhol canned wall"? I wish I had one at home!

In the SPRZ NY series also includes the UNIQLO and MoMA (Museum of modern art in New York) cooperation Limited special edition, at present, is already available in Chinese's official flagship store.

Now that I have mentioned MoMA again, I feel there is so much to talk about today. I believe that if you have been to the visvim table, you will know that there is a big MoMA art store in the same shopping mall.

It can be said that MoMA's influence has already not just a museum, but a huge global radiation culture industry, UNIQLO and MoMA cooperation from the beginning of 2013, the two sides jointly launched the "UNIQLO free Friday night event continues today.

The trip to New York, UNIQLO little sister had brought us to learn a lot of MoMA, and in MoMA, RAY also met the magazine world class people of God - "Uncle POPEYE" compilation of filial piety Hao long wood, this inside story, have the opportunity, we chatted.

Don't digress, said today so many things, back to the UNIQLO aspect, from the beginning to the end of the U series, SPRZ NY series, it can be said that with the full variety of styles of products, to meet the young people in all aspects of life need to dress.

As I said before, about LifeWear, can have too many levels of understanding, big explanation, small claims, after the New York preview, I was aware that everyone has their own LifeWear mind, everyone can Celebrates Everyday Life and UNIQLO together!

We can celebrate in this era, with UNIQLO price, to have to have NIGO design, KAWS design, Futura design, to have to have to have the JW Lemaire design, Anderson design, MoMA to have the entire collection of modern artists design and so on, this is wonderful things, in a few years ago, can not imagine.

The UNIQLO U series behind the soul of Lemaire: For us, our goal teacher is to really try to push the limits of LifeWear.

The last question, in the end what time Murakami Takashi and UNIQLO cooperation? I guess it will happen that day, after all......

Related labels:

New York

Ar

POPEYE

Japan

GINZA

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