Sports brands can only be reduced to selling logo survive?

Thanks to the powerful influence of Gosha, the retro movement has begun to regain its momentum, and those brands that have disappeared for a long time in our line of vision have also been constantly active on the world stage. Today, we will take stock of this year to re fire up the brand.

Kappa

Kappa can be said to be the wind exposure retro movement of the highest brand, designed by 222BANDA Gosha kappa (also known as string) let the wind take retro movement to a fire.

In kappa, x, Gosha, 17ss, kappa among the three cooperative brands, the number of single products is also the most. A direct result of kappa once again increased, the string kappa jerseys have money can not buy the situation.

And recently, kappa worked with Gosha again to launch the new kappa x Gosha series

And more than Gosha cooperation, kappa rising heat, brands are slowly beginning to have signs of recovery, but also launched its own series, but the heat does not seem to be joint high. And now, what kappa can think of is the 222BANDA series, and whether kappa is just a flash in the pan or a return is still to be seen.

The graph is kappa 2017ss single product

FILA

FILA is also in the Gosha joint in the fire, but unlike kappa, their joint is not too many elements of the string, but used their common color. Compared to this, FILA's re emergence does not have too much shadow of Gosha, both of which appear immediately.

Back in 2015, FILA had predicted a resurgence of retro sports wind, when the FILA black line was introduced

However, black line is not too many people know, until the joint Gosha, FILA on fire out of control, and black line is also sold out. When we are still thinking about how to buy Beijing black line FILA, and then boom, teamed up with EN ROUTE launched white line (what ghost, black and white -)

And recently, FILA also staple launched a new round of joint, yes, New York tide brand staple. That year, Nike, dunk, SB and staple joint is a record price. FILA wanted to be a favorite in the hip-hop world, too. It was lost in our sight, and now it's very powerful. We can see that FILA's ambition is still very big.

Champion

Champion in the past is very awesome sports apparel brand, was invented in 1934 Reverse Weave (transverse knitting technology), the cotton clothes more durable, followed by the invention of the leading technology of mesh textile technology, after the world's first Hoodie sweater, to the world the first thing can be both positive and negative wear the T-shirt, then to the world's first Nylon Mesh Shorts etc.. Time after time, standing at the front of the world, is the real champion.

The first thing Hoodie

In recent years, in addition to the resurgence of retro sports wind resurgence, and the promotion of champion Japan branch line is also a great relationship. Champion's Japanese spur line is more tailored to the Asian figure than the local spur line, and is more elaborate in terms of materials and workmanship.

And the joint between the circles, champion is equally active. From the beginning of the vetements to the later Bape, champion has caught our attention all the time. Before also specifically wrote an article champion, interested can look back on the right | stamp joint except Huobian global vetements x Champion, "champion of what new gossip

UMBRO

UMBRO used to be one of the best brands in the field of football. In the 1996 World Cup, there were 15 teams in 16 teams, sponsored by Umbro, which showed that Umbro was in the field of football. However, due to the rise of Adidas and Nike, and constantly carve up in the field of football, Umbro gradually fade out of sight.

In recent years, the resurgence of retro movement has also enabled Umbro to shine its second spring. In early 2015, Umbro made a group of other features.

To tell you the truth, the first time I saw it, I saw a football brand. I could still shoot a lot of street wind. However, there are indications that Umbro has begun to move closer to the trend, which is often a joint street tide.

New Jersey shoes shop Packer Shoes x UMBRO COPA 100

UMBRO x Patta

UMBRO x Palace

UMBRO x off white

Puma

Puma and Addias are German sports brands, and addas's predecessor is Dassler brothers. In 1948, brother Rudolf Dassler founded puma, brother of Adolf Dassler the company changed its name to Adidas, (of which there is a family history of epic scores, there is no gossip) brother Rudolf Dassler founded puma, in 70 and 80s, Puma and Adidas are representative of hip-hop culture.

However, due to poor management, puma exposure in the past few years is not high. However, in 2014, puma chose to sign with Rihanna, and then, with the powerful influence behind Rihanna, puma slowly appeared in our line of sight.

Puma by Rihanna Creeper

Puma, by, Rihanna, Fenty, Trainer

Rihanna served as the creative director of puma, but also contributed to the joint personal brand Fenty and puma. Since then, Puma has broken into the door of the fashion world.

It can be said that Puma selected time is very correct, retro sports wind just in the fashion circle reflux, and Fenty x Puma fashion in the first wave of appearance, the choice is also the most popular fashion dark wind. So the revival of Puma can also be explained.

Puma, x, Fenty, 16fw, ready, to, wear

Puma, x, Fenty, 17ss, ready, to, wear, but what do I think is women's wear?

We can see that the above list of the old brand is a sports brand origin, once in their respective fields are all-powerful over a period of time. But recently, these brands have come back to our eyes, thanks to the wave of retro sports. Property after re fire up with fashion or trend, with the meaning of reincarnation.

However, as consumers, I am not optimistic about such a phenomenon, a brand has the connotation, because it can continue to innovate in their most professional areas. If you give up innovation, but rely on joint, manufacturing topic, sell logo, so that will only continue to overdraw consumer patience, the brand development is no good. So what do you think? Is it necessary to make timely transition according to the guidance of the times and seek a living space, or should we keep on innovating and exploring new markets? Welcome to leave your opinion in the message section.

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Puma

fashion

Football

Adidas