Refused to shoot a slice of CK, and finally get the respect of men

Du Shao Dian

The audience, old man, know CK? Even if I haven't bought it, I must have seen it Logo.

Back in 1980, Calvin Klein found the 15 year old actress Brooke Shields CK Bokiy. She wore a pair of jeans to say "sexy" advertising words

"Do you want to know what's between my jeans and me?" The answer is nothing. "

Calvin Klein, who is good at sexy marketing, quickly stores the entire earth surface, and helps countless teenagers finish sexual initiation.

However, the manipulation of global youth hormone fashion empire, in the last year the new designer -- "Raf Simons - Ralph Simons" under the leadership of completely abandoned the signs like sexy marketing, quick conversion on a pair of completely indifferent faces.

When everyone thought the company was going to break down, Calvin Klein's first quarter 2017 results showed that sales did not go up and down, breaking through $750 million.

In Simons's hand, there's something more attractive than sexy big breasted curls. What is it? That's what we're going to talk about today.

This article is reproduced by CUBENYC "ID:CUBENYC"

The author, Gaby

Raf Simons, the eternal art young man, who is the favorite artist for many years?

Raf, Simons and the artist's best friend

The sexy style that has kept the Calvin Klein unchanged for years has become a night of infinite art, and only Raf Simons.

Since taking over CK, his pursuit of artistic bigotry has been more vivid. First for decades of logo, and then for the long-awaited masses brought a group of very fresh advertising blockbuster.

Although CK's style of advertising in the past is deeply rooted in the hearts of the people, it never fails to reveal a beautiful body, and it also makes people feel tired. And this time in the transformation of Raf, CK seems to have recovered 80 and 90s belongs to its minimalist.

The model is in front of Andy and Warhol

The model is in front of the Dan Flavin device

All advertising this time are panoramic photography, filmed in Pittsburgh's Andy Warhol Museum and the Lubell family in Miami museum.

Several sumianchaotian models still wearing Calvin Klein classic white pants, white T-shirt and jeans, casual standing in front of the camera.

The half naked models were also a spectator of art. Faced with Andy, Warhol, Sterling, Ruby, Richard, Prince, and Dan Flavin, the works of these American masters have been wonderfully integrated into new art.

Into the mirror there are more than Andy Warhol works. Of course, Raf hasn't forgotten his old buddy and longtime friend, Sterling Ruby.

The model was in front of the Sterling Ruby painting

Andy Warhol, 1963 Elvis 11 Times

Ambulance Disaster (below) appearance

Raf Simons say that art is not a day for two days, and the "chief" certainly is Sterling Ruby.

For example, the 2017 spring / summer collection is based on the famous American gay photographer Robert Mapplethorpe in 70s. In 2010, he painted the Japanese painter "Tsuguharu Foujita - Fujita Tsuguji" on the Jil Sander men's clothing.

Earlier in 03 years, closer series and Peter Saville cooperation, each coat behind the patterns are Peter Saville personally hand-painted.

Raf Simons SS17

Jil, Sander, FW2003, with, Peter, Saville

In 2008, Sterling Ruby, one of the most important contemporary artists in the United States, designed the interior of the Tokyo store for Raf Simons.

In 2009 and 2014, Raf twice with his bleached denim cloth to make clothes; in 2012, his paintings also debut at the Raf cheap replica Dior handbags UK high fashion show.

Sterling Ruby and the Tokyo store he designed

Raf Simons x Sterling Ruby 2014

Raf Simons for replica Dior online uk 2012

This year, Raf Simons will open his reign in CK, and Ruby has designed a set of "art Trilogy" for this purpose.

First of all, the 2017 winter show, the first series of Raf, moves into the viewer's vision of Ruby's installation art.

Next is the new sales and media showroom on the 12 floor at the Calvin Klein headquarters. The third step re conceived the flagship store of Calvin Klein on Madison avenue.

Sterling, Ruby, CK show device

CK Ruby design Sterling show and showroom

Sterling Ruby, someone described his work as "debris flow": complex, huge, and stacked.

Ceramics, painting, sculpture, installations, images and collages are his medium of creation. He observes with a clear mind and distance, each of which is a portrait of the American society that is closely related to him.

The radical and violent expression of reality also made him a rebellious representative of the art circle. His argument has always been there, but Ruby still goes his own way, working nine to five, crossing the fashion from his old friends every now and then.

Sterling, Ruby, Kiss, Trap, Kismet

Sterling Ruby's soft work

Supermax 2008

This feeling coincides with the Raf - not bound by the past, nor jump off some historical framework. Raf Simons's journey was also fraught with controversy, but never gave up self-expression. There is no reason why the two collided with sparks.

Ruby recalls the 2012 cheap replica Dior handbags UK winter fashion show. "When I saw the audience standing up and clapping for Raf, my eyes were moist.". "I saw it and moved to tears.

Genius is often accompanied by loneliness, but sometimes talent brings good friends. This kind of tacit agreement is rare, but once you have it, it is hard to put it down.

Sterling, Ruby (left), Raf, Simons (right)

Finally, Du Shaoxiang said

Times have been improving and people's thoughts are advancing. Those things that are beautiful, sexy and without any meaning will eventually be eliminated by this time.

That era of erotic pornography is now over, and the world of the future belongs to people of taste.

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