Recently, Puma shoes do not fire, old shoes these two years into the fashion circle gorgeous turn, driven by the recovery of the stock price is gorgeous.
Bow Shoes PUMA Macarons color is really nice
Recently, the German sports brand suddenly released in 2017 first quarter earnings information, earnings growth of 70%, the highest growth rate in the past two years.
Due to outstanding performance, the company also raised its fiscal year 2017 earnings forecast to 185 million - 200 million euros, higher than the previous 170 million to 190 million euros.
However, the company also announced the opening of cloud group chairman of the controlling shareholder, the French luxury one of the three giant CEO Fran Pinault C ois-Henri formally withdrew from the board of directors of the company. After the announcement, Puma shares rose 5%, finally broke through the acquisition of 330 euros / share when it was acquired over the past ten years.
After ten years of profit finally, this time to open the cloud group also allow the market to add a little imagination:
Is Puma going to be sold again? In fact, as early as 2014, the group has opened the cloud came in contact with the Middle East and Asian buyers news. According to the Chinese network are reported in this paper, the French bank of Paris director Luca Solca believes Chinese luxury sports such as Anta sports, PVH Corp. company and VF Corp. and other American Apparel Group, even private equity funds are likely to offer Puma.
All of a sudden, we put Qi Shuashua's eyes on the same fire in recent years, a step confused national brand Anta. In addition # has the strongest voice, Anta's share price is also very good #
Anta sports in recent years also take small steps up the price
In addition to economic strength, Anta's voice is still inseparable from the past two years and Puma has been rumored.
Secondly, Anta's acquisition of overseas ambitions are well known. Currently, Anta has the right to operate in China's international brands, including the Italy sports brand FILA, South Korea outdoor brand Kolon. In March this year, Anta announced the acquisition of 3 billion 790 million Hong Kong dollars for potential international sporting goods brand acquisition opportunities.
In March 10th this year, Anta (China) Co., Ltd. chairman of the board of directors Ding Shizhong China daily interview, said the proposal to further improve the legal regulation to support cross-border mergers and acquisitions of private enterprises. Anta is also looking for opportunities for mergers and acquisitions, looking for the right opportunity to go out.
But at this time, Anta, if at this time to buy Puma to pay more than two years ago.
When the market rumors Anta to acquire Puma, the market value of Anta has been around 6 billion euros, while the Puma in the first half of 2015 the market value of long-term hovering around $2 billion.
However, these two years Puma counter attack.
At the end of 2014, since the pop diva Rihanna as Puma spokesperson and creative director of women's series, with Rihanna's popularity and influence, has launched several explosive products, Puma shares rose more than 30% in the past year. In the latest stock price calculation, Puma market capitalization has increased to 5 billion 200 million euros, Anta is only increased to about $7 billion 200 million (HK $60 billion 100 million), the gap between the two sides has been significantly reduced.
On the other hand, under the surface performance rose, Puma actually profit rate of only 3.5%, the company's chief executive Bj RN o Gulden previously directed at the level of "exceptionally low", their goal is to increase to about 8%-10%, can be compared to Nike's last fiscal year profit rate reached 14.3%.
In this case, Anta will sell it? However, the gentleman is really looking forward to Anta will be shot, the national brand of their own design can not stand the money to buy ah!
It is also worth noting that, and the endorsement of Rihanna's design, to boost the Puma shares will undoubtedly played a big role, but the traditional Puma gene is now in fashion shoes, with each big brand PK, heat can be sustained is not certain, star endorsement itself there is a huge risk, Puma strategy is right star endorsement money.
Chat to the design, we take a look at the latest Rihanna Puma designed for the summer jelly slippers (Puma x Rihanna Fenty Jelly Slides). Days really understand fashion, this year, a variety of popular shoes! # spicy eyes #
Deja vu right? Chinese food market aunt said we have led the fashion for many years!
Related tags:
Puma
fashion
Luxury goods
没有评论:
发表评论