How many years can change? For GUCCI, Alessandro Michele became the creative director of the two years of the brand has undergone a complete change, this description should not be too much. From the design, the form of the conference, the marketing model changes can be used to describe the subversion. But the Michele's new GUCCI layout and an untapped territory -- perfume, in February this year, Kai Yun group president Fran C ois-Henri Pinault Alessandro Michele designed the first fragrance will debut in the media conference officially confirmed. May 2nd just finished Met Gala Michele in New York MoMA PS1 do a perfume release party, the specific information on this perfume has been announced.
The designer named it BLOOM, just as its name, the outer packaging is printed with a retro floral patterns, the overall style with distinctive new GUCCI features. Perfume bottle design is a lot of simple, light pink tone, with the texture of porcelain material, simple large label, visual design sweet and not greasy.
The garden has a very special status in the design of Alessandro Michele, the latest 2017 autumn and winter series was inspired by the alchemy garden, brand advertising is often located in the large garden design in a large number of shots, flowers, insects patterns is becoming his signature style elements. The first perfume named BLOOM, the main flower fragrance is not surprising.
The fragrance of jasmine and jasmine is the main character of this perfume, and it also introduces a special kind of flower called GUCCI, which is the first time in the world. BLOOM the native Quisqualis from southern India, in full bloom from white to pink to gradually become darker red flower spikes after the bloom of flowers is very rich, very chic, a large a few meters away can smell. Alessandro Michele wants this scent to smell the people into a garden, which has a variety of plants, they are colorful, full bloom.
GUCCI BLOOM behind another heavyweight is Alberto Morillas Marc Jacobs Flavourists, Daisy, replica YSL online M7, Kenzo Flower, CK ONE and so on are the classic perfume he built, Valentino, Versace, Givenchy, Calvin, Klein, Lssey Miyake and so on brand and he maintained a close cooperative relationship.
GUCCI also announced the first perfume for the Michele shooting advertising blockbusters of the three heroines, in fact, are familiar faces. The movie "Fifty shades of grey" actress Dakota Johnson, GUCCI catwalk, palm mirror together exhibitions, large advertising artist Petra Collins, and GUCCI fuzzy gender style is best "spokesperson" supermodel Hari Nef degeneration.
GUCCI BLOOM a total of three specifications, 100ml, 50ml and 30ml, priced at $124 (about 850 yuan), $92 (about 630 yuan), $70 (about 480 yuan). The first time will be set in August this year, but today has been able to pre order 100ml and 50ml two U.S. official website in GUCCI. Unfortunately, there is no synchronization and pre-sale, and the official offer time or will be postponed to the end of the year.
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