Why do I like Acne Studios?

Author: popcorn addiction Uli

Is there any way to make a new brand popular?

Net red or star upper body blessing? I think this is probably the quickest way to do it, quality and design are still in the back. Today, Uli want to say that the Swedish brand Acne Studios it, once really curry favor with the net red, of course, now many star network red also uninvited for his home clothes endorsement". For example, you love luhan.

Victoria Song

Star explosion of a sister Yang Mi.

I also suspected that Acne Studios had given a bunch of clothes to the stars. As for Acne Studios is really only to curry favor with the network red can start a brand? Next Uli answers for you.

Cough, I want to talk about Acne Studios, the first impression is probably his home street burst paragraph sweater is most familiar. For example this big English logo sweater, I think a lot of woman's wardrobe should be more or less hidden one.

Or the Fint Face series, this expression logo we should be very familiar with.

Or his home that swept the world's wool scarf, is said to be super warm, but still not willing to start Uli......

Later, it was found that the original Acne Studios just set up a film, graphic design and advertising in one studio. Until 1997, Johnny Johansson began to lead the team to design clothing, gradually get everyone's attention and recognition.

This is just a small minority of the Nordic brand, why in a few years will be able to rush out of northern Europe, transformed into a global hot brand? Is it just because of the brightest stars and the network of red and red? After a few understanding, only to know that the original Acne Studios can have the achievement now, in fact, we do not think so simple.

Many of the rest of the star outside the body of the blessing of the external factors, to say that the first time Acne Studios fame, of course, to the number of Jonny Johansson send send countermeasures.

Things like this, the event back in 1997, a tribute to the goddess Marilyn Monroe and childhood idol James Johansson designed a Dean, with a bright red stitching five bags of jeans, and spent all their savings, limited had one hundred to the circle of friends KOL.

May be inadvertently Liu Liu Liu bar, then a lot of people began to pay attention to this fine cut jeans, have to consult where to start Balabala and the like.

For such a gimmick lace thing, of course also try to media. A "VOGUE", "ELLE", even "Wallpaper*" also to Acne Studios jeans for cross page report. Since then, the reputation of Acne Studios began to spread.

This year, Acne Studios re launched a new line of Bl Konst jeans. Although the style is still simple, but in the details of the mind, such as redesigned buttons and rivets, denim flexibility is also reduced, to meet the Acne Studios advocated the real wear.

The Acne Studios Bl Konst, April 6th officially on sale.

Of course, these brands can compete with the KOL? Of course, the answer is no, Acne Studios tell you, not only to do a good job facade, clothing design and quality strategy is the key to winning clearance.

There used to be the media to describe the Acne Studios easy-to-wear, real wear, and suitable for the characteristics of the public. Each of them has a Swedish design that emphasizes the practicality and functionality, and each has its own unique surprise detail.

Of course, the media blowing how good are useless, a large network of praise coupled with the various buyers of the pro test, indeed for Acne Studios earn a lot of popularity. It is a special soft touch woollen scarf, is often out of stock!

In addition to the quality of the word of mouth is good, a dress to consumers, design is the key point. For example, the sports coat, the simple outline, the color of the design, a number of practical large pockets, but also carefully designed a hidden hat. Whether it is the daily wear or outdoor sports can be perfect digestion, but also faintly revealed a trace of retro flavor it ~!

The surprise in the details, but also to allow consumers to spend several times the price to start. For example, this piece of MA-1, Zha look, nothing special. But a little attention, you can feel Acne Studios prepared for your surprise.

The Acne Studios official website for sale, the price is 5100 RMB.

Can you make a difference in your suit? Similar to the knife cut, and then hooked back to the details of the design, interesting bar

The Acne Studios official website for sale, the price is 16500 RMB.

Looks like a little bit of the same minimalist design, but the show on the Acne Studios never dull, slightly exaggerated design mix, on the one hand to convey the designer's artistic proposition Johansson. On the other hand, as long as the combination of a slight exaggeration of the dress, you can wear to work or shopping......

"Acne Studios 2017 AW Women

"Acne Studios 2017 AW Men

So whether the clothes or touch, Acne Studios gives a person a kind of desire to buy, which is why the stars and red net love to wear clothes because of it.

In addition to surprise on the clothes, Acne Studios store design is also a surprise again and again. Each style is completely different, but each is like an art museum, do not know that the wrong place to go?

For example, by the architect Andreas Fornell design of the Tokyo shop, into the inside, you will feel that this is really a shop selling clothes?

The Acne Studios Aoyama, TOKYO

The store uses a variety of colors to cross the way of decoration, to create a different visual experience. The huge glass mirror in the space, not only can be convenient for customers to see the effect of goods, but also to increase the color of the illusion of space.

The Acne Studios Aoyama, TOKYO

Acne Studios Germany Berlin shop is a minimalist interpretation of the wind wall display, most incisive, steel in creating a quiet atmosphere at the same time, the product color is more developed.

The Acne Studios Potsdamer Strasse, Berlin

Hongkong shop is similar to the use of metal plate combination of the maze, the consumer step by step to explore Acne Studios.

The Acne Studios Hong Kong

The traditional and modern design style collision, the commercialization of the shop into a leisure art space, if I stay in the day, I am willing to.

The latest at the New York Madison Acne Studios, to design the usual tone, with golden, and here the "Gold Coast" gold land atmosphere echoes.

The Acne Studios Madison Avenue, New York

Do not know if you have noticed, and other brands are not the same, Acne Studios is more focused on the consumer experience, so each store in a space, only display the representative single product, outstanding single product features, the store to match the overall artistic atmosphere, all is quite heavy.

The Acne Studios NK, Stockholm

Every time into the store to buy clothes can make you have bought art at the art gallery of the feeling, I think this is not just to convey the aesthetic idea of Acne Studios to the consumer, more is to convey a tribute to art and communication.

If a person does not have their own ideas and intentions, and what is the difference between dead and alive? So in 2005, Acne Studios decided to create "Acne Paper" magazine, insist on doing their own things that attract people, even in the eyes of others have no job.

"DAZED" once said: "read this magazine, such as in the central Saint Martin College Library in an afternoon. "Although" Acne Paper "published a year only two installments will be around a theme, to explore the sociological aspects on those under the microscope the hot problem.

For such a "clean" magazine, and is different in the field of creative talent, they do not necessarily buy Acne Studios clothes, but will know this magazine.

It is issued to the fifteenth period, "Acne Paper" decided not regularly suspends. It is because the media survival difficult problem, if so it is a pity.

In addition to getting involved in the magazine, Acne Studios has also launched a series of furniture. However, this imbalance is not strong enough to destroy the sofa, is specifically for obsessive-compulsive disorder, right?

It seems that this stick to their own ideas, a full range of development strategies for Acne Studios also won a lot of sense of presence and popularity of it.

Remember that Acne Studios, one of the founders of Mikeal, was asked why Acne Studios was special and successful, and he said, "our special is not to explain everything to everyone.". "

Indeed, Acne Studios basically does not advertise, and will not ask any celebrity celebrities to rally Balabala and so on, and some just focus on the creative clothing and Acne Studios aesthetic art.

Although in Chinese, Acne Studios became popular and indeed ultimately stars and red net "coattails", but after the Uli analysis, I think we should all know that Acne Studios is hot and not so simple.

In general, perhaps twenty years since it was founded a little bit of change, with the two founders unremittingly realizes little creativity and ideas, whether it is quality assurance of clothing or creative design integration, will have today's progress and the popular Acne Studios.

But in any case, Acne Studios at least taught me to look at things can not just look at the surface of this truth, so why do you think of the popularity of Acne Studios? May wish to leave a message and Uli together to explore Bai ~!

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